How many people bought online in 2018?

1.79 billion people worldwide are expected to buy goods and services online in 2018.

Source
Statista

Year
2018

Statistic Info

Purchasing goods and services online has become a common practice among many people around the world. Some choose to make online purchases for convenience, others because of the competitive price offered by some e-commerce platforms. Digital buyers can also be influenced by a range of digital resources when shopping, such as brand emails and product reviews. Reasons to purchase aside, the number of digital buyers is on the rise.

More 2018 Stats

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

At the Average Abandonment Rate of 68%, Ecommerce Sites Could be Losing $3 Billion a Year, if not more

20% of Google Searches on Mobile are Voice

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

88% of Online Shoppers Will Use Webrooming to Find the Best Price

Americans Spend 36% of their Shopping Budget Online

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

Emails with a Single Call-to-Action Increased Sales 1617%

Only .25% of PPC Landing Pages Have a Video