How many people bought online in 2018?
1.79 billion people worldwide are expected to buy goods and services online in 2018.
Statistic Info
Purchasing goods and services online has become a common practice among many people around the world. Some choose to make online purchases for convenience, others because of the competitive price offered by some e-commerce platforms. Digital buyers can also be influenced by a range of digital resources when shopping, such as brand emails and product reviews. Reasons to purchase aside, the number of digital buyers is on the rise.
More 2018 Stats
Americans Spend 64% of their Shopping Budget In-Store
E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide
48% of all Ecommerce Transactions Are From Repeat Customers
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
$1 in Every $3 of Monthly Discretionary Income is Spent Online
64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
More eCommerce Market Stats
There Were 1.66 Billion Global Digital Buyers in 2017
More Than 60 Million Businesses Have a Facebook Page
42% of U.S. Consumers Have Searched and Purchased Products or Services Online
34% of online shoppers are Gen Xers and are between 35 and 54 years old
Some Online Shoppers Make Purchases From Social Media
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
