$1 in Every $3 of Monthly Discretionary Income is Spent Online

Statistic Info

Clearly, ecommerce sites have a noticeable influence on how consumers spend their money seeing as how it takes up a third of their monthly discretionary income.

As the traditional consumer purchase journey continues to evolve, so too should the way merchants think about their sales opportunities. But where should merchants invest to take the most advantage of their consumers’ evolving buying preferences? BigCommerce conducted a global survey of nearly 3,000 digital consumers to find out.

Though respondents vary by age, income and region, one thing is for certain: omnichannel retail, or the process of selling across multiple physical and digital channels, is the new reality retailers must face. Merchants need to take advantage of that growing opportunity or risk being left behind.

More 2018 Stats

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Image and Voice Activated Search May Make up 50% of all Searches by 2020

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

48% of Users Say That if They Arrive on a Business Site That Isn’t Working Well on Mobile, They Take it as an Indication of the Business Simply Not Caring

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

Almost Half of Consumers List Live Chat as their Preferred Way to Connect, and about the Same Number Say they would Buy from a Chatbot

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

There are Expected to be 600,000 Commercial Drones in use by 2018, and Almost Half of Americans would be Willing to Receive Deliveries by Drone

More eCommerce Market Stats

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

1.79 billion people worldwide are expected to buy goods and services online in 2018.

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

Some Online Shoppers Make Purchases From Social Media

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

48% of all Ecommerce Transactions Are From Repeat Customers

More Than 60 Million Businesses Have a Facebook Page

37% of Shoppers Use Social Media to Influence Their Purchases

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

42% of U.S. Consumers Have Searched and Purchased Products or Services Online