How Much Do You Spend Online Every Month?

$1 in Every $3 of Monthly Discretionary Income is Spent Online

Big Commerce


Statistic Info

Clearly, ecommerce sites have a noticeable influence on how consumers spend their money seeing as how it takes up a third of their monthly discretionary income.

As the traditional consumer purchase journey continues to evolve, so too should the way merchants think about their sales opportunities. But where should merchants invest to take the most advantage of their consumers’ evolving buying preferences? BigCommerce conducted a global survey of nearly 3,000 digital consumers to find out.

Though respondents vary by age, income and region, one thing is for certain: omnichannel retail, or the process of selling across multiple physical and digital channels, is the new reality retailers must face. Merchants need to take advantage of that growing opportunity or risk being left behind.

More 2018 Stats

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Image and Voice Activated Search May Make up 50% of all Searches by 2020

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

48% of Users Say That if They Arrive on a Business Site That Isn’t Working Well on Mobile, They Take it as an Indication of the Business Simply Not Caring

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

Almost Half of Consumers List Live Chat as their Preferred Way to Connect, and about the Same Number Say they would Buy from a Chatbot

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

There are Expected to be 600,000 Commercial Drones in use by 2018, and Almost Half of Americans would be Willing to Receive Deliveries by Drone