How Much Do You Spend Online Every Month?

$1 in Every $3 of Monthly Discretionary Income is Spent Online

Big Commerce


Statistic Info

Clearly, ecommerce sites have a noticeable influence on how consumers spend their money seeing as how it takes up a third of their monthly discretionary income.

As the traditional consumer purchase journey continues to evolve, so too should the way merchants think about their sales opportunities. But where should merchants invest to take the most advantage of their consumers’ evolving buying preferences? BigCommerce conducted a global survey of nearly 3,000 digital consumers to find out.

Though respondents vary by age, income and region, one thing is for certain: omnichannel retail, or the process of selling across multiple physical and digital channels, is the new reality retailers must face. Merchants need to take advantage of that growing opportunity or risk being left behind.

More 2018 Stats

1.79 billion people worldwide are expected to buy goods and services online in 2018.

61% of Companies Run Five or Fewer Landing Page Tests Per Month

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

20% of Google Searches on Mobile are Voice

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

73% of Companies are Investing in Design to Differentiate Their Brands

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

Emails with a Single Call-to-Action Increased Clicks 371%