How Much Do You Spend Online Every Month?
$1 in Every $3 of Monthly Discretionary Income is Spent Online
Statistic Info
Clearly, ecommerce sites have a noticeable influence on how consumers spend their money seeing as how it takes up a third of their monthly discretionary income.
As the traditional consumer purchase journey continues to evolve, so too should the way merchants think about their sales opportunities. But where should merchants invest to take the most advantage of their consumers’ evolving buying preferences? BigCommerce conducted a global survey of nearly 3,000 digital consumers to find out.
Though respondents vary by age, income and region, one thing is for certain: omnichannel retail, or the process of selling across multiple physical and digital channels, is the new reality retailers must face. Merchants need to take advantage of that growing opportunity or risk being left behind.
More 2018 Stats
Only 16% of Landing Pages don’t have Navigation Bars
80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons
58% of the Top 1000 US Online Retailers Send Welcome Emails
Americans Spend 36% of their Shopping Budget Online
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
More eCommerce Market Stats
1.79 billion people worldwide are expected to buy goods and services online in 2018.
34% of online shoppers are Gen Xers and are between 35 and 54 years old
Some Online Shoppers Make Purchases From Social Media
More Than 60 Million Businesses Have a Facebook Page
37% of Shoppers Use Social Media to Influence Their Purchases
48% of all Ecommerce Transactions Are From Repeat Customers
79% of Customers Order Online Via a Mobile Device
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
