How Much Do You Spend Online Every Month?

$1 in Every $3 of Monthly Discretionary Income is Spent Online

Big Commerce


Statistic Info

Clearly, ecommerce sites have a noticeable influence on how consumers spend their money seeing as how it takes up a third of their monthly discretionary income.

As the traditional consumer purchase journey continues to evolve, so too should the way merchants think about their sales opportunities. But where should merchants invest to take the most advantage of their consumers’ evolving buying preferences? BigCommerce conducted a global survey of nearly 3,000 digital consumers to find out.

Though respondents vary by age, income and region, one thing is for certain: omnichannel retail, or the process of selling across multiple physical and digital channels, is the new reality retailers must face. Merchants need to take advantage of that growing opportunity or risk being left behind.

More 2018 Stats

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

Emails with a Single Call-to-Action Increased Clicks 371%

Calls to Businesses are Worth 3X More Than Clicks to Websites

Emails with a Single Call-to-Action Increased Sales 1617%

Nearly Half of U.S. B2B Businesses Offer their Full Product Line Online

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Add a Beard to Your Models to Increase in Cart Adds by 49%

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing