How Do Search on your Mobile Device?

20% of Google Searches on Mobile are Voice



Statistic Info

Voice search in particular is set to take off this year.

“Voice will gain more prominence in 2018 as voice assistants such as Google Assistant and Alexa become common place,” predicts Mari Corella, a fashion and beauty ecommerce specialist. “Walmart and Google recently announced a partnership to allow shopping through Google’s voice assistant, Google Assistant. This will mainly be used for reorders.”

Rachel Jacobs, head of content at Pixc, agrees and points out that over 40 percent of millennials have used voice search before making a purchase online, according to studies.

“Twenty percent of Google searches on mobile are voice. Over the last few years we’ve seen an increase in the adoption of voice-activated devices such as the Amazon Echo and Google Home.”

“When you take the projected increase in mobile commerce into consideration, optimizing your online store for voice search is a must in 2018. Make sure you take the time to understand your key customer persona, check out how they interact on your social media channels, and mirror their language.”

More 2018 Stats

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years

48% of all Ecommerce Transactions Are From Repeat Customers

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

50% of Total eCommerce Revenue Comes from Mobile

Emails with a Single Call-to-Action Increased Clicks 371%

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device

Small retailers may see up to 30% higher mobile conversion rates compared to large retailers.

4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying