How Do Search on your Mobile Device?
20% of Google Searches on Mobile are Voice
Statistic Info
Voice search in particular is set to take off this year.
“Voice will gain more prominence in 2018 as voice assistants such as Google Assistant and Alexa become common place,” predicts Mari Corella, a fashion and beauty ecommerce specialist. “Walmart and Google recently announced a partnership to allow shopping through Google’s voice assistant, Google Assistant. This will mainly be used for reorders.”
Rachel Jacobs, head of content at Pixc, agrees and points out that over 40 percent of millennials have used voice search before making a purchase online, according to studies.
“Twenty percent of Google searches on mobile are voice. Over the last few years we’ve seen an increase in the adoption of voice-activated devices such as the Amazon Echo and Google Home.”
“When you take the projected increase in mobile commerce into consideration, optimizing your online store for voice search is a must in 2018. Make sure you take the time to understand your key customer persona, check out how they interact on your social media channels, and mirror their language.”
More 2018 Stats
79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts
Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years
48% of all Ecommerce Transactions Are From Repeat Customers
50% of Total eCommerce Revenue Comes from Mobile
Emails with a Single Call-to-Action Increased Clicks 371%
A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device
Small retailers may see up to 30% higher mobile conversion rates compared to large retailers.
4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying
More eCommerce Strategy Stats
59% of Customers Completed a Purchase on a Different Device to the One where it was Started
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
Longer Mobile Page Load Times Drastically Increase Bounces
50% of Total eCommerce Revenue Comes from Mobile
Americans Spend 64% of their Shopping Budget In-Store
43% of E-Commerce Traffic comes from Organic Google Search
Generation X Shop More Online Than Baby Boomers and Millennials
Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
Younger People Spend More Time Shopping Online than Older People