How Do Search on your Mobile Device?

20% of Google Searches on Mobile are Voice

Source
Shopify

Year
2018

Statistic Info

Voice search in particular is set to take off this year.

“Voice will gain more prominence in 2018 as voice assistants such as Google Assistant and Alexa become common place,” predicts Mari Corella, a fashion and beauty ecommerce specialist. “Walmart and Google recently announced a partnership to allow shopping through Google’s voice assistant, Google Assistant. This will mainly be used for reorders.”

Rachel Jacobs, head of content at Pixc, agrees and points out that over 40 percent of millennials have used voice search before making a purchase online, according to studies.

“Twenty percent of Google searches on mobile are voice. Over the last few years we’ve seen an increase in the adoption of voice-activated devices such as the Amazon Echo and Google Home.”

“When you take the projected increase in mobile commerce into consideration, optimizing your online store for voice search is a must in 2018. Make sure you take the time to understand your key customer persona, check out how they interact on your social media channels, and mirror their language.”

More eCommerce Strategy Stats

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

Almost 60% of People Who Own a Virtual Assistant Have Used it to Make a Purchase through Voice Command

80% of Americans Have Made an Online Purchase in the Past Month

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

Mobile Traffic Represents 53% of all Ecommerce Traffic

An Inconvenient Returns Policy Deters 80% of Shoppers

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

50% of Total eCommerce Revenue Comes from Mobile

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare