How Do Search on your Mobile Device?

20% of Google Searches on Mobile are Voice

Source
Shopify

Year
2018

Statistic Info

Voice search in particular is set to take off this year.

“Voice will gain more prominence in 2018 as voice assistants such as Google Assistant and Alexa become common place,” predicts Mari Corella, a fashion and beauty ecommerce specialist. “Walmart and Google recently announced a partnership to allow shopping through Google’s voice assistant, Google Assistant. This will mainly be used for reorders.”

Rachel Jacobs, head of content at Pixc, agrees and points out that over 40 percent of millennials have used voice search before making a purchase online, according to studies.

“Twenty percent of Google searches on mobile are voice. Over the last few years we’ve seen an increase in the adoption of voice-activated devices such as the Amazon Echo and Google Home.”

“When you take the projected increase in mobile commerce into consideration, optimizing your online store for voice search is a must in 2018. Make sure you take the time to understand your key customer persona, check out how they interact on your social media channels, and mirror their language.”

More 2018 Stats

Small retailers may see up to 30% higher mobile conversion rates compared to large retailers.

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

There are Expected to be 600,000 Commercial Drones in use by 2018, and Almost Half of Americans would be Willing to Receive Deliveries by Drone

80% of Americans Have Made an Online Purchase in the Past Month

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

$1 in Every $3 of Monthly Discretionary Income is Spent Online

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

50% of Total eCommerce Revenue Comes from Mobile

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

More eCommerce Strategy Stats

Younger People Spend More Time Shopping Online than Older People

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

The Number One Reason People Shop Online is Because They Can Shop 24/7

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

51% of Consumers Trust Companies Who Make It Easy for Visitors to Contact the People behind the Company

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

Average Online Shopping Cart Abandonment Rate is 74%

Mobile Traffic Represents 53% of all Ecommerce Traffic

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies