Voice search in particular is set to take off this year.
“Voice will gain more prominence in 2018 as voice assistants such as Google Assistant and Alexa become common place,” predicts Mari Corella, a fashion and beauty ecommerce specialist. “Walmart and Google recently announced a partnership to allow shopping through Google’s voice assistant, Google Assistant. This will mainly be used for reorders.”
Rachel Jacobs, head of content at Pixc, agrees and points out that over 40 percent of millennials have used voice search before making a purchase online, according to studies.
“Twenty percent of Google searches on mobile are voice. Over the last few years we’ve seen an increase in the adoption of voice-activated devices such as the Amazon Echo and Google Home.”
“When you take the projected increase in mobile commerce into consideration, optimizing your online store for voice search is a must in 2018. Make sure you take the time to understand your key customer persona, check out how they interact on your social media channels, and mirror their language.”