Would You Shop Online without Your Cell Phone?

22% of online retailers still don’t have a mobile-friendly website



Statistic Info

The way people purchase online is changing. Consumers can turn to review sites and see customer ratings with the click of a button. Vendor and price comparisons are just a Google search away. And with search engines aiming to offer more personalized results, locality is more important than ever.

But of the myriad of changes in online purchasing patterns, none is as important for eCommerce as mobile search. The statistics are illuminating:

  • 66% of smartphone owners in Canada access the Internet every day on their device, and most never leave home without it
  • 89% of users search for local information on their phone, with 88% performing some sort of action as a result, such as making a purchase
  • 77% of mobile users have researched a product or service on their device
  • 27% of mobile users have made a purchase on their phone

More 2019 Stats

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

81% of Shoppers Research their Product Online before Purchasing

An Inconvenient Returns Policy Deters 80% of Shoppers

Generation X Shop More Online Than Baby Boomers and Millennials

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

But Removing the Navigation Menu can Increase Conversions by 100%

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019