Do You Like To Share?
26% of shoppers are likely to share a product on social media after purchase
Statistic Info
A new study offers insights for retailers as to why consumers click, follow and buy from retail brands online and in brick-and-mortar stores, including from email, social media and display ad marketing campaigns. Use these actionable insights to improve your digital marketing plan.
Yes Marketing surveyed 1,006 consumers across 4 generational groups (Centennials, Millennials, Gen X and Boomers) to find out which digital marketing channels were most effective in generating engagement and sales.
More 2019 Stats
22% of Online Retailers Still Don’t have a Mobile-Friendly Website
Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%
Generation X Shop More Online Than Baby Boomers and Millennials
Longer Mobile Page Load Times Drastically Increase Bounces
Younger People Spend More Time Shopping Online than Older People
59% of 16-36 year-olds Head to Amazon Before Any Other E-Commerce Website
About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites
30 Percent of Online Consumers Have Posted Product Feedback Online
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
More eCommerce Strategy Stats
Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%
Younger People Spend More Time Shopping Online than Older People
Abandoned Cart Emails Have an Average Open Rate of 45%
Men Spend 68% More Online Than Women
Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%