28% shoppers abandon carts because of unexpected shipping costs

Statistic Info

Declaring the shipping cost upfront andoffering a guest checkout option reduces cart abandonments, as these are the two main reasons why shoppers abandon an online purchase.

“Abandoned carts represent significant lost revenue for merchants -as many as 70% of carts are abandoned. We coach our clients on three key ways to reduce abandoned carts:

1) Add interactive tools to aid purchase decisions.

2) Improve search functionality.

3) Provide shipping policies and estimations as early as possible in the checkout process.If carts do get abandoned, using recovery tools to remarket can yield great upside. Online stores that implement the right tools and take a thoughtful approach to the customer experience, can dramatically boost conversions from abandoned carts to sales.”

More 2019 Stats

Nearly Half of American Small Businesses do not have a Website

But Removing the Navigation Menu can Increase Conversions by 100%

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

More eCommerce Strategy Stats

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

Generation X Shop More Online Than Baby Boomers and Millennials

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

38% of People will Leave a Website if they find the Layout Unattractive

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

32% of Online Shoppers Own at Least One Connected Home Device