Declaring the shipping cost upfront andoffering a guest checkout option reduces cart abandonments, as these are the two main reasons why shoppers abandon an online purchase.
“Abandoned carts represent significant lost revenue for merchants -as many as 70% of carts are abandoned. We coach our clients on three key ways to reduce abandoned carts:
1) Add interactive tools to aid purchase decisions.
2) Improve search functionality.
3) Provide shipping policies and estimations as early as possible in the checkout process.If carts do get abandoned, using recovery tools to remarket can yield great upside. Online stores that implement the right tools and take a thoughtful approach to the customer experience, can dramatically boost conversions from abandoned carts to sales.”