Do You Hate Unexpected Shipping Costs?

28% shoppers abandon carts because of unexpected shipping costs

Source
VWO

Year
2019

Statistic Info

Declaring the shipping cost upfront andoffering a guest checkout option reduces cart abandonments, as these are the two main reasons why shoppers abandon an online purchase.

“Abandoned carts represent significant lost revenue for merchants -as many as 70% of carts are abandoned. We coach our clients on three key ways to reduce abandoned carts:

1) Add interactive tools to aid purchase decisions.

2) Improve search functionality.

3) Provide shipping policies and estimations as early as possible in the checkout process.If carts do get abandoned, using recovery tools to remarket can yield great upside. Online stores that implement the right tools and take a thoughtful approach to the customer experience, can dramatically boost conversions from abandoned carts to sales.”

More 2019 Stats

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

69 Percent of Shopping Carts are Abandoned

Exit-Intent Campaigns Convert Between 2-4% of Abandoning Visitors

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

43% of E-Commerce Traffic comes from Organic Google Search

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

51% of Consumers Trust Companies Who Make It Easy for Visitors to Contact the People behind the Company

There Are More Than 254 Million Active PayPal Accounts in The World

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

More eCommerce Strategy Stats

At the Average Abandonment Rate of 68%, Ecommerce Sites Could be Losing $3 Billion a Year, if not more

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

Abandoned Cart Emails Have an Average Open Rate of 45%

51% of Consumers Trust Companies Who Make It Easy for Visitors to Contact the People behind the Company

400 Pixels from the Left Edge is the Area of Desktop Site Viewing Which Gets the Most Viewing Time

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

Americans Spend 36% of their Shopping Budget Online

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products