Do You Trust the Same Stores Over and Over?

30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously

Source
KPMG

Year
2019

Topic
eCommerce Strategy

Statistic Info

We’re all creatures of habit.

We rely on our own and other’s experiences to make purchase decisions.

Once consumers have had a good experience with a brand, they’re more likely to return to that brand and even recommend it to others.

That’s why you should try to get new customers to sign up for your loyalty program or your newsletter.

Then you can reach out to them via email marketing and turn them into repeat buyers.

The best time to ask customer to do so, is on your thank you page after they’ve bought from you.

Takeaway: Always consider where your customers are in the buyer’s journey. If they just bought something, they might not respond well to a sales email the next day. But if you target them over time with relevant offers based on their purchase history, they’ll most likely return to your store again.

More 2019 Stats

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

The Number One Reason People Shop Online is Because They Can Shop 24/7

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

Generation X Shop More Online Than Baby Boomers and Millennials

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

A Typical Website Conversion Rate is about 2.35% on Average