Do You Trust the Same Stores Over and Over?

30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously

Source
KPMG

Year
2019

Statistic Info

We’re all creatures of habit.

We rely on our own and other’s experiences to make purchase decisions.

Once consumers have had a good experience with a brand, they’re more likely to return to that brand and even recommend it to others.

That’s why you should try to get new customers to sign up for your loyalty program or your newsletter.

Then you can reach out to them via email marketing and turn them into repeat buyers.

The best time to ask customer to do so, is on your thank you page after they’ve bought from you.

Takeaway: Always consider where your customers are in the buyer’s journey. If they just bought something, they might not respond well to a sales email the next day. But if you target them over time with relevant offers based on their purchase history, they’ll most likely return to your store again.

More 2019 Stats

About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites

44% of Companies use A/B or Split Testing Software

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

23% Shoppers Added More Items to their Order at Checkout to Qualify for Free Shipping

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

Mobile Traffic Represents 53% of all Ecommerce Traffic

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

More eCommerce Strategy Stats

The Average Order Value of B2C Online Order is $52

Younger People Spend More Time Shopping Online than Older People

81% of Consumers Trust the Advice of Family and Friends Over Businesses

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

Image and Voice Activated Search May Make up 50% of all Searches by 2020

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

The Number One Reason People Shop Online is Because They Can Shop 24/7

58% of the Top 1000 US Online Retailers Send Welcome Emails

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions