Do You Trust the Same Stores Over and Over?

30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously

Source
KPMG

Year
2019

Topic
eCommerce Strategy

Statistic Info

We’re all creatures of habit.

We rely on our own and other’s experiences to make purchase decisions.

Once consumers have had a good experience with a brand, they’re more likely to return to that brand and even recommend it to others.

That’s why you should try to get new customers to sign up for your loyalty program or your newsletter.

Then you can reach out to them via email marketing and turn them into repeat buyers.

The best time to ask customer to do so, is on your thank you page after they’ve bought from you.

Takeaway: Always consider where your customers are in the buyer’s journey. If they just bought something, they might not respond well to a sales email the next day. But if you target them over time with relevant offers based on their purchase history, they’ll most likely return to your store again.

More eCommerce Strategy Stats

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying

A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

Longer Mobile Page Load Times Drastically Increase Bounces

54% Buyers will Buy Retargeted Products if Offered at a Discount

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

30 Percent of Online Consumers Have Posted Product Feedback Online

The Average Order Value of B2C Online Order is $52