What is your Primary Metric for Success?

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Statistic Info

In addition to a growing number of marketers indicating they now have revenue-based performance quotas, account-specific quotas are also emerging as a top KPI for marketing teams, with 27% of respondents saying they now set account, lead and revenue-based quotas.

The focus on account-based tracking was also evident in looking at the primary metric marketers said they are measured against. While the traditional KPI of MQLs was the top response for 33% of respondents, 30% indicted pipeline influenced was the top metric, 14% said total leads/inquiries, and 11% indicated accounts engaged was the main metric.

More 2018 Stats

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

At the Average Abandonment Rate of 68%, Ecommerce Sites Could be Losing $3 Billion a Year, if not more

$1 in Every $3 of Monthly Discretionary Income is Spent Online

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

58% of the Top 1000 US Online Retailers Send Welcome Emails

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

48% of all Ecommerce Transactions Are From Repeat Customers

Organizations in Which Creativity is Highly Valued are 46% More Likely to Have Exceeded their 2017 Business Goals

More Demand Generation Stats

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

66% of Marketers use Video in their Lead Nurturing Campaigns

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day