What is your Primary Metric for Success?
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
In addition to a growing number of marketers indicating they now have revenue-based performance quotas, account-specific quotas are also emerging as a top KPI for marketing teams, with 27% of respondents saying they now set account, lead and revenue-based quotas.
The focus on account-based tracking was also evident in looking at the primary metric marketers said they are measured against. While the traditional KPI of MQLs was the top response for 33% of respondents, 30% indicted pipeline influenced was the top metric, 14% said total leads/inquiries, and 11% indicated accounts engaged was the main metric.
More 2018 Stats
Responsive Design Integrates Social Media
37% of Shoppers Use Social Media to Influence Their Purchases
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
More Lead Generation Stats
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
66% of Marketers use Video in their Lead Nurturing Campaigns
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
8% of salespeople say that their sales teams generate high-quality leads
80% of new leads never translate into sales
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
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