What is your Primary Metric for Success?
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
Statistic Info
In addition to a growing number of marketers indicating they now have revenue-based performance quotas, account-specific quotas are also emerging as a top KPI for marketing teams, with 27% of respondents saying they now set account, lead and revenue-based quotas.
The focus on account-based tracking was also evident in looking at the primary metric marketers said they are measured against. While the traditional KPI of MQLs was the top response for 33% of respondents, 30% indicted pipeline influenced was the top metric, 14% said total leads/inquiries, and 11% indicated accounts engaged was the main metric.
More 2018 Stats
Small retailers may see up to 30% higher mobile conversion rates compared to large retailers.
73% of Companies are Investing in Design to Differentiate Their Brands
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
Emails with a Single Call-to-Action Increased Clicks 371%
96% of Americans Have Made an Online Purchase in their Life
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
72% of Shoppers Return 10% or Less of Purchases
64% of B2B Marketers Generate Leads via LinkedIn
50% of Total eCommerce Revenue Comes from Mobile
47% of People Expect a Web Page to Load in 2 Seconds or Less
More Demand Generation Stats
On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs
79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts
48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey
Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017
