What is your Primary Metric for Success?
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
Statistic Info
In addition to a growing number of marketers indicating they now have revenue-based performance quotas, account-specific quotas are also emerging as a top KPI for marketing teams, with 27% of respondents saying they now set account, lead and revenue-based quotas.
The focus on account-based tracking was also evident in looking at the primary metric marketers said they are measured against. While the traditional KPI of MQLs was the top response for 33% of respondents, 30% indicted pipeline influenced was the top metric, 14% said total leads/inquiries, and 11% indicated accounts engaged was the main metric.
More 2018 Stats
4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
37% of Shoppers Use Social Media to Influence Their Purchases
More Than 60 Million Businesses Have a Facebook Page
96% of Americans Have Made an Online Purchase in their Life
48% of all Ecommerce Transactions Are From Repeat Customers
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process