30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Statistic Info

In addition to a growing number of marketers indicating they now have revenue-based performance quotas, account-specific quotas are also emerging as a top KPI for marketing teams, with 27% of respondents saying they now set account, lead and revenue-based quotas.

The focus on account-based tracking was also evident in looking at the primary metric marketers said they are measured against. While the traditional KPI of MQLs was the top response for 33% of respondents, 30% indicted pipeline influenced was the top metric, 14% said total leads/inquiries, and 11% indicated accounts engaged was the main metric.

More 2018 Stats

Increasing Your Website Loading Speed Can Prevent The Loss of 7% of Possible Conversions

E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK

20% of Google Searches on Mobile are Voice

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Some Online Shoppers Make Purchases From Social Media

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Americans Spend 36% of their Shopping Budget Online

Mobile Shopping Hit $2 Billion on Cyber Monday

96% of Americans Have Made an Online Purchase in their Life

More Demand Generation Stats

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies