What is your Primary Metric for Success?

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Statistic Info

In addition to a growing number of marketers indicating they now have revenue-based performance quotas, account-specific quotas are also emerging as a top KPI for marketing teams, with 27% of respondents saying they now set account, lead and revenue-based quotas.

The focus on account-based tracking was also evident in looking at the primary metric marketers said they are measured against. While the traditional KPI of MQLs was the top response for 33% of respondents, 30% indicted pipeline influenced was the top metric, 14% said total leads/inquiries, and 11% indicated accounts engaged was the main metric.

More 2018 Stats

4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

37% of Shoppers Use Social Media to Influence Their Purchases

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

More Than 60 Million Businesses Have a Facebook Page

96% of Americans Have Made an Online Purchase in their Life

48% of all Ecommerce Transactions Are From Repeat Customers

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

50% of Total eCommerce Revenue Comes from Mobile

More Demand Generation Stats

64% of B2B Marketers Generate Leads via LinkedIn

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)