Reviews are highly effective when it comes to nudging prospects to make a purchase.
You should always encourage your visitors to review their shopping experience.
The best time to ask for a review, is right after a purchase on your thank you page.
If your customers have reviewed your business on review sites such as Trustpilot, you need to include some of these reviews on your website.
It’s not just enough to have them on third party sites if you want them to be effective—they have to be where the action happens, which is on your website.
Takeaway: Encourage customers to leave reviews and showcase them on your website. If you have a review section on your product pages, you need to include your bad reviews too. Otherwise, your good reviews won’t seem trustworthy.