Do You Have Feedback?

30 Percent of Online Consumers Have Posted Product Feedback Online

Source
KPMG

Year
2019

Statistic Info

Reviews are highly effective when it comes to nudging prospects to make a purchase.

You should always encourage your visitors to review their shopping experience.

The best time to ask for a review, is right after a purchase on your thank you page.

If your customers have reviewed your business on review sites such as Trustpilot, you need to include some of these reviews on your website.

It’s not just enough to have them on third party sites if you want them to be effective—they have to be where the action happens, which is on your website.

Takeaway: Encourage customers to leave reviews and showcase them on your website. If you have a review section on your product pages, you need to include your bad reviews too. Otherwise, your good reviews won’t seem trustworthy.

More 2019 Stats

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

A Typical Website Conversion Rate is about 2.35% on Average

43% of E-Commerce Traffic comes from Organic Google Search

30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites

54% Buyers will Buy Retargeted Products if Offered at a Discount

More eCommerce Strategy Stats

Abandoned Cart Emails Have an Average Open Rate of 45%

About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

32% of Online Shoppers Own at Least One Connected Home Device

33% of B2C Ecommerce Website are also Conducting B2B Transactions

Mobile Shopping Hit $2 Billion on Cyber Monday

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One