Do You Have Feedback?

30 Percent of Online Consumers Have Posted Product Feedback Online

Source
KPMG

Year
2019

Topic
eCommerce Strategy

Statistic Info

Reviews are highly effective when it comes to nudging prospects to make a purchase.

You should always encourage your visitors to review their shopping experience.

The best time to ask for a review, is right after a purchase on your thank you page.

If your customers have reviewed your business on review sites such as Trustpilot, you need to include some of these reviews on your website.

It’s not just enough to have them on third party sites if you want them to be effective—they have to be where the action happens, which is on your website.

Takeaway: Encourage customers to leave reviews and showcase them on your website. If you have a review section on your product pages, you need to include your bad reviews too. Otherwise, your good reviews won’t seem trustworthy.

More 2019 Stats

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

59% of 16-36 year-olds Head to Amazon Before Any Other E-Commerce Website

400 Pixels from the Left Edge is the Area of Desktop Site Viewing Which Gets the Most Viewing Time

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

The Total Orders from Mobile Devices Ranges between 38% and 53%

6% of Global B2C Online Stores have Implemented 3dSecure in their Checkout Process

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

More eCommerce Strategy Stats

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

Mobile Shopping Hit $2 Billion on Cyber Monday

There are Expected to be 600,000 Commercial Drones in use by 2018, and Almost Half of Americans would be Willing to Receive Deliveries by Drone

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

38% of People will Leave a Website if they find the Layout Unattractive

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

Almost 60% of People Who Own a Virtual Assistant Have Used it to Make a Purchase through Voice Command

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide