How Many Devices do You Own?
32% of Online Shoppers Own at Least One Connected Home Device
Statistic Info
Consumer infatuation with everything new invites innovation and provides a natural audience for testing digital possibilities. How to react to and optimize new technologies, new markets and new business models should be in every retailer’s crosshairs. Exciting technologies like smartwatches, connected TVs, wearables and smartphones open all kinds of possibilities for delivering ultimate convenience. New markets and surprising data on how shoppers find new products can help retailers understand and reach new audiences. New models of selling—think showrooms and curated/subscription services—challenge retailers to keep pushing the envelope.
More 2018 Stats
Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
34% of online shoppers are Gen Xers and are between 35 and 54 years old
80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
Add a Beard to Your Models to Increase in Cart Adds by 49%
Only 16% of Landing Pages don’t have Navigation Bars
88% of Online Shoppers Will Use Webrooming to Find the Best Price
More eCommerce Strategy Stats
28% Shoppers Abandon Carts because of Unexpected Shipping Costs
4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying
9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers
Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%
72% of Shoppers Return 10% or Less of Purchases
Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets
An Inconvenient Returns Policy Deters 80% of Shoppers
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously