How Many Devices do You Own?

32% of Online Shoppers Own at Least One Connected Home Device

Source
UPS

Year
2018

Topic
eCommerce Strategy

Statistic Info

Consumer infatuation with everything new invites innovation and provides a natural audience for testing digital possibilities. How to react to and optimize new technologies, new markets and new business models should be in every retailer’s crosshairs. Exciting technologies like smartwatches, connected TVs, wearables and smartphones open all kinds of possibilities for delivering ultimate convenience. New markets and surprising data on how shoppers find new products can help retailers understand and reach new audiences. New models of selling—think showrooms and curated/subscription services—challenge retailers to keep pushing the envelope.

More 2018 Stats

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

34% of online shoppers are Gen Xers and are between 35 and 54 years old

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

Add a Beard to Your Models to Increase in Cart Adds by 49%

Only 16% of Landing Pages don’t have Navigation Bars

88% of Online Shoppers Will Use Webrooming to Find the Best Price