32% of Online Shoppers Own at Least One Connected Home Device

Statistic Info

Consumer infatuation with everything new invites innovation and provides a natural audience for testing digital possibilities. How to react to and optimize new technologies, new markets and new business models should be in every retailer’s crosshairs. Exciting technologies like smartwatches, connected TVs, wearables and smartphones open all kinds of possibilities for delivering ultimate convenience. New markets and surprising data on how shoppers find new products can help retailers understand and reach new audiences. New models of selling—think showrooms and curated/subscription services—challenge retailers to keep pushing the envelope.

More 2018 Stats

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

34% of online shoppers are Gen Xers and are between 35 and 54 years old

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

More Than 60 Million Businesses Have a Facebook Page

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

Emails with a Single Call-to-Action Increased Clicks 371%

37% of Shoppers Use Social Media to Influence Their Purchases

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

More eCommerce Strategy Stats

54% Buyers will Buy Retargeted Products if Offered at a Discount

51% of Consumers Trust Companies Who Make It Easy for Visitors to Contact the People behind the Company

There are Expected to be 600,000 Commercial Drones in use by 2018, and Almost Half of Americans would be Willing to Receive Deliveries by Drone

Men Spend 68% More Online Than Women

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

81% of Shoppers Research their Product Online before Purchasing

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

Longer Mobile Page Load Times Drastically Increase Bounces

Mobile Shopping Hit $2 Billion on Cyber Monday

43% of E-Commerce Traffic comes from Organic Google Search