Here is what we found about current B2B online sales channels:
- 41% of B2B retailers expect B2B online sales to grow more than 25% in 2018.
- Reputation matters significantly for B2B retailers at both the awareness and consideration stage.
- B2B retailers have been online longer than the industry gives them credit for: at least 2 years and for most, upward of 5 years.
- Payment options are a vital part of the B2B ecommerce sales process, with checks and POs still heavily used. Mobile wallets are on the rise.