What is your Primary Metric for Success?
33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success
Statistic Info
Specific findings from the Demand Gen Report survey that illustrate the challenging expectations revenue-focused marketers will face in 2018 include:
• 63% of respondents indicated their companies were projecting revenue growth of more than 20%;
• 25% of companies are projecting revenue growth of more than 30%;
• The number of respondents who said their marketing organizations have specific revenue-based quotas increased by 5% year over year, from 23% in 2017 to 28% this year; and
• Respondents who indicated pipeline influenced as the primary metric they are measured against increased from 27% in 2017 to 30% in 2018.
To respond to these more aggressive goals, as well as keep pace with changing buyer behavior, the study found marketers will be relying more heavily on cross-channel strategies for acquisition, engagement and conversion.
In the following report, we’ll breakdown the findings of this year’s survey with specific analysis of: • Marketing’s role in revenue generation;
• Cross-channel planning for driving demand; and
• New tools being added to the martech toolbox.
More 2018 Stats
In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide
$1 in Every $3 of Monthly Discretionary Income is Spent Online
1.79 billion people worldwide are expected to buy goods and services online in 2018.
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
Image and Voice Activated Search May Make up 50% of all Searches by 2020
Increasing Your Website Loading Speed Can Prevent The Loss of 7% of Possible Conversions
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
More Demand Generation Stats
48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
64% of B2B Marketers Generate Leads via LinkedIn
53% of Content Marketers Use Interactive Content in Lead Generation Efforts