What is your Primary Metric for Success?
33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success
Statistic Info
Specific findings from the Demand Gen Report survey that illustrate the challenging expectations revenue-focused marketers will face in 2018 include:
• 63% of respondents indicated their companies were projecting revenue growth of more than 20%;
• 25% of companies are projecting revenue growth of more than 30%;
• The number of respondents who said their marketing organizations have specific revenue-based quotas increased by 5% year over year, from 23% in 2017 to 28% this year; and
• Respondents who indicated pipeline influenced as the primary metric they are measured against increased from 27% in 2017 to 30% in 2018.
To respond to these more aggressive goals, as well as keep pace with changing buyer behavior, the study found marketers will be relying more heavily on cross-channel strategies for acquisition, engagement and conversion.
In the following report, we’ll breakdown the findings of this year’s survey with specific analysis of: • Marketing’s role in revenue generation;
• Cross-channel planning for driving demand; and
• New tools being added to the martech toolbox.
More 2018 Stats
Once Your Page Loads, Users Form An Opinion in .05 Seconds
96% of Americans Have Made an Online Purchase in their Life
1.79 billion people worldwide are expected to buy goods and services online in 2018.
Increasing Your Website Loading Speed Can Prevent The Loss of 7% of Possible Conversions
Only 16% of Landing Pages don’t have Navigation Bars
$1 in Every $3 of Monthly Discretionary Income is Spent Online
32% of Online Shoppers Own at Least One Connected Home Device
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
More Demand Generation Stats
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
