Are You A Gen Xer?

34% of online shoppers are Gen Xers and are between 35 and 54 years old

Source
Verto Analytics

Year
2018

According to Verto Analytics data, the vast majority of consumers who shop online are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population. Meanwhile, members of GenX (ages 35-54) account for 34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the online shopping population.

More 2018 Stats

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

79% of Customers Order Online Via a Mobile Device

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

More Stats

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