Are You A Gen Xer?

34% of online shoppers are Gen Xers and are between 35 and 54 years old

Statistic Info

According to Verto Analytics data, the vast majority of consumers who shop online are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population. Meanwhile, members of GenX (ages 35-54) account for 34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the online shopping population.

More 2018 Stats

There are Expected to be 600,000 Commercial Drones in use by 2018, and Almost Half of Americans would be Willing to Receive Deliveries by Drone

Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

20% of Google Searches on Mobile are Voice

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

Responsive Design Integrates Social Media

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

More eCommerce Market Stats

48% of all Ecommerce Transactions Are From Repeat Customers

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

79% of Customers Order Online Via a Mobile Device

$1 in Every $3 of Monthly Discretionary Income is Spent Online

More Than 60 Million Businesses Have a Facebook Page

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

42% of U.S. Consumers Have Searched and Purchased Products or Services Online

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

1.79 billion people worldwide are expected to buy goods and services online in 2018.