Are You A Gen Xer?
34% of online shoppers are Gen Xers and are between 35 and 54 years old
Statistic Info
According to Verto Analytics data, the vast majority of consumers who shop online are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population. Meanwhile, members of GenX (ages 35-54) account for 34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the online shopping population.
More 2018 Stats
Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
20% of Google Searches on Mobile are Voice
64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel
Responsive Design Integrates Social Media
79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts
More eCommerce Market Stats
48% of all Ecommerce Transactions Are From Repeat Customers
79% of Customers Order Online Via a Mobile Device
$1 in Every $3 of Monthly Discretionary Income is Spent Online
More Than 60 Million Businesses Have a Facebook Page
42% of U.S. Consumers Have Searched and Purchased Products or Services Online
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
1.79 billion people worldwide are expected to buy goods and services online in 2018.
