Are You A Gen Xer?
34% of online shoppers are Gen Xers and are between 35 and 54 years old
Source
Verto Analytics
Year
2018
According to Verto Analytics data, the vast majority of consumers who shop online are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population. Meanwhile, members of GenX (ages 35-54) account for 34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the online shopping population.
More 2018 Stats
Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information
$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website
79% of Customers Order Online Via a Mobile Device
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
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