Are You A Gen Xer?

34% of online shoppers are Gen Xers and are between 35 and 54 years old

Source
Verto Analytics

Year
2018

According to Verto Analytics data, the vast majority of consumers who shop online are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population. Meanwhile, members of GenX (ages 35-54) account for 34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the online shopping population.

More 2018 Stats

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

70% of sales professionals are most active on LinkedIn compared to other social media

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

40% say getting response from prospects harder now than 3 years ago.

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

Mobile Shopping Hit $2 Billion on Cyber Monday

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

More Stats

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