Are You A Gen Xer?

34% of online shoppers are Gen Xers and are between 35 and 54 years old

Source
Verto Analytics

Year
2018

Topic
eCommerce Market

Statistic Info

According to Verto Analytics data, the vast majority of consumers who shop online are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population. Meanwhile, members of GenX (ages 35-54) account for 34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the online shopping population.

More 2018 Stats

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

40% of People Will Choose a Different Search Result if the First is not Mobile Friendly

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Add a Beard to Your Models to Increase in Cart Adds by 49%

A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device

50% of Total eCommerce Revenue Comes from Mobile

Calls to Businesses are Worth 3X More Than Clicks to Websites

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation