Do You Use Social Media?

37% of Shoppers Use Social Media to Influence Their Purchases

Source
Global Consumer Insights Survey 2018

Year
2018

Topic
eCommerce Market

Statistic Info

Have you ever wondered what influences customers to buy online? Global Consumer Insights conducted a survey in 2018 to help highlight these influences. 34% rely on individual retailer websites, 32% use price comparison websites, and 11% use blogs.

More 2018 Stats

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

$1 in Every $3 of Monthly Discretionary Income is Spent Online

Add a Beard to Your Models to Increase in Cart Adds by 49%

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

Emails with a Single Call-to-Action Increased Clicks 371%

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Peer-Created Content is the Least Likely to be Questioned. Overwhelmed Consumers Turn to Family, Peers, and Colleagues as the Most Trustworthy Content Sources

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

61% of Companies Run Five or Fewer Landing Page Tests Per Month