Do You Use Social Media?

37% of Shoppers Use Social Media to Influence Their Purchases

Statistic Info

Have you ever wondered what influences customers to buy online? Global Consumer Insights conducted a survey in 2018 to help highlight these influences. 34% rely on individual retailer websites, 32% use price comparison websites, and 11% use blogs.

More 2018 Stats

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years

Mobile Shopping Hit $2 Billion on Cyber Monday

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

47% of People Expect a Web Page to Load in 2 Seconds or Less

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account