4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying

Statistic Info

Channel dynamics

Mobile devices have indelibly altered the shopping landscape, changing how we research, purchase and transact business across channels. Mobile phones remain firmly entrenched in our shopping DNA because of their utility and convenience in and out of stores. As behaviors continue to shift, retailers are being challenged to reach shoppers by reimagining stores in new and exciting ways. Retailers must react as store roles change; for some, stores may embody the brand, while other stores may serve an experiential role and pickup destination. Social media is coming on strong as a driver of sales, and the influence of “social butterflies” is making it a solid growth platform.

More 2018 Stats

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Only .25% of PPC Landing Pages Have a Video

Responsive Design Integrates Social Media

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

Emails with a Single Call-to-Action Increased Sales 1617%

Peer-Created Content is the Least Likely to be Questioned. Overwhelmed Consumers Turn to Family, Peers, and Colleagues as the Most Trustworthy Content Sources

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

58% of the Top 1000 US Online Retailers Send Welcome Emails

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

More eCommerce Strategy Stats

43% of E-Commerce Traffic comes from Organic Google Search

30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously

Longer Mobile Page Load Times Drastically Increase Bounces

72% of Shoppers Return 10% or Less of Purchases

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

The Number One Reason People Shop Online is Because They Can Shop 24/7

A ReadyCloud Report Finds that 45% of Retail Internet Minutes were Spent Using a Desktop

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies