Do You Only Shop Online?
4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying
Statistic Info
Channel dynamics
Mobile devices have indelibly altered the shopping landscape, changing how we research, purchase and transact business across channels. Mobile phones remain firmly entrenched in our shopping DNA because of their utility and convenience in and out of stores. As behaviors continue to shift, retailers are being challenged to reach shoppers by reimagining stores in new and exciting ways. Retailers must react as store roles change; for some, stores may embody the brand, while other stores may serve an experiential role and pickup destination. Social media is coming on strong as a driver of sales, and the influence of “social butterflies” is making it a solid growth platform.
More 2018 Stats
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
Only .25% of PPC Landing Pages Have a Video
Responsive Design Integrates Social Media
Emails with a Single Call-to-Action Increased Sales 1617%
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
58% of the Top 1000 US Online Retailers Send Welcome Emails
Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017
More eCommerce Strategy Stats
43% of E-Commerce Traffic comes from Organic Google Search
30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously
Longer Mobile Page Load Times Drastically Increase Bounces
72% of Shoppers Return 10% or Less of Purchases
On Average, 52 Percent of Online Stores have Omnichannel Capabilities
The Number One Reason People Shop Online is Because They Can Shop 24/7
A ReadyCloud Report Finds that 45% of Retail Internet Minutes were Spent Using a Desktop
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies