4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying

Statistic Info

Channel dynamics

Mobile devices have indelibly altered the shopping landscape, changing how we research, purchase and transact business across channels. Mobile phones remain firmly entrenched in our shopping DNA because of their utility and convenience in and out of stores. As behaviors continue to shift, retailers are being challenged to reach shoppers by reimagining stores in new and exciting ways. Retailers must react as store roles change; for some, stores may embody the brand, while other stores may serve an experiential role and pickup destination. Social media is coming on strong as a driver of sales, and the influence of “social butterflies” is making it a solid growth platform.

More 2018 Stats

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Americans Spend 36% of their Shopping Budget Online

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

64% of B2B Marketers Generate Leads via LinkedIn

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

A ReadyCloud Report Finds that 45% of Retail Internet Minutes were Spent Using a Desktop

40% of People Will Choose a Different Search Result if the First is not Mobile Friendly

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

More eCommerce Strategy Stats

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

Mobile Traffic Represents 53% of all Ecommerce Traffic

A ReadyCloud Report Finds that 45% of Retail Internet Minutes were Spent Using a Desktop

The Total Orders from Mobile Devices Ranges between 38% and 53%

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

80% of Americans Have Made an Online Purchase in the Past Month