4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying

Statistic Info

Channel dynamics

Mobile devices have indelibly altered the shopping landscape, changing how we research, purchase and transact business across channels. Mobile phones remain firmly entrenched in our shopping DNA because of their utility and convenience in and out of stores. As behaviors continue to shift, retailers are being challenged to reach shoppers by reimagining stores in new and exciting ways. Retailers must react as store roles change; for some, stores may embody the brand, while other stores may serve an experiential role and pickup destination. Social media is coming on strong as a driver of sales, and the influence of “social butterflies” is making it a solid growth platform.

More 2018 Stats

Only .25% of PPC Landing Pages Have a Video

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

$1 in Every $3 of Monthly Discretionary Income is Spent Online

More eCommerce Strategy Stats

Image and Voice Activated Search May Make up 50% of all Searches by 2020

58% of the Top 1000 US Online Retailers Send Welcome Emails

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

81% of Shoppers Research their Product Online before Purchasing

About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites

E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

The Total Orders from Mobile Devices Ranges between 38% and 53%

50% of Total eCommerce Revenue Comes from Mobile