Have You Used Voice Search Before?

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

Source
Shopify

Year
2018

Topic
eCommerce Strategy

Statistic Info

The growth of global ecommerce is mind-boggling. In 2017 it reached around $2.3 trillion and is expected to hit $4.5 trillion in 2021 (according to a Statista report). In the US alone, ecommerce represents almost 10 percent of retail sales — a figure that is growing by nearly 15 percent each year.

“Voice will gain more prominence in 2018 as voice assistants such as Google Assistant and Alexa become common place,” predicts Mari Corella, a fashion and beauty ecommerce specialist. “Walmart and Google recently announced a partnership to allow shopping through Google’s voice assistant, Google Assistant. This will mainly be used for reorders.”

More 2018 Stats

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Americans Spend 64% of their Shopping Budget In-Store

On Average 29% of B2B Customers are Fully Engaged

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

34% of online shoppers are Gen Xers and are between 35 and 54 years old

Americans Spend 36% of their Shopping Budget Online

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

Organizations in Which Creativity is Highly Valued are 46% More Likely to Have Exceeded their 2017 Business Goals

Almost 60% of People Who Own a Virtual Assistant Have Used it to Make a Purchase through Voice Command