Is Lack of Quality Data a Major Challenge?

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Source
Brighttalk

Topic
Lead Generation

Year
2018

Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).

More 2018 Stats

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

Emails with a Single Call-to-Action Increased Clicks 371%

Add a Beard to Your Models to Increase in Cart Adds by 49%

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Responsive Design Integrates Social Media

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

More Lead Generation Stats

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Outsourcing lead generation generates 43% better results than in-house lead generation

67% of customers prefer self-service over speaking to a company representative

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

66% of Marketers use Video in their Lead Nurturing Campaigns

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

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