Is Lack of Quality Data a Major Challenge?

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Source
Brighttalk

Year
2018

Statistic Info

Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).

More 2018 Stats

80% of Americans Have Made an Online Purchase in the Past Month

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

Some Online Shoppers Make Purchases From Social Media

Almost Half of Consumers List Live Chat as their Preferred Way to Connect, and about the Same Number Say they would Buy from a Chatbot

More Demand Generation Stats

64% of B2B Marketers Generate Leads via LinkedIn

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

66% of Marketers use Video in their Lead Nurturing Campaigns

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts