Is Lack of Quality Data a Major Challenge?
42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation
Statistic Info
Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).
More 2018 Stats
80% of Americans Have Made an Online Purchase in the Past Month
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel
More Demand Generation Stats
64% of B2B Marketers Generate Leads via LinkedIn
On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs
66% of Marketers use Video in their Lead Nurturing Campaigns
48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey
64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel