Is Lack of Quality Data a Major Challenge?
42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation
Statistic Info
Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).
More 2018 Stats
73% of Companies are Investing in Design to Differentiate Their Brands
69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
Americans Spend 36% of their Shopping Budget Online
Americans Spend 64% of their Shopping Budget In-Store
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
58% of the Top 1000 US Online Retailers Send Welcome Emails
$1 in Every $3 of Monthly Discretionary Income is Spent Online
More Demand Generation Stats
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
64% of B2B Marketers Generate Leads via LinkedIn
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
66% of Marketers use Video in their Lead Nurturing Campaigns
79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts