Is Lack of Quality Data a Major Challenge?

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Source
Brighttalk

Year
2018

Statistic Info

Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).

More 2018 Stats

73% of Companies are Investing in Design to Differentiate Their Brands

48% of Users Say That if They Arrive on a Business Site That Isn’t Working Well on Mobile, They Take it as an Indication of the Business Simply Not Caring

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

Americans Spend 36% of their Shopping Budget Online

Americans Spend 64% of their Shopping Budget In-Store

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

58% of the Top 1000 US Online Retailers Send Welcome Emails

$1 in Every $3 of Monthly Discretionary Income is Spent Online

More Demand Generation Stats

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

64% of B2B Marketers Generate Leads via LinkedIn

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

66% of Marketers use Video in their Lead Nurturing Campaigns

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts