Is Lack of Quality Data a Major Challenge?

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Source
Brighttalk

Year
2018

Statistic Info

Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).

More 2018 Stats

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

More Than 60 Million Businesses Have a Facebook Page

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

48% of all Ecommerce Transactions Are From Repeat Customers

Americans Spend 64% of their Shopping Budget In-Store

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

20% of Google Searches on Mobile are Voice

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

More Demand Generation Stats

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017