42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Statistic Info

Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).

More 2018 Stats

73% of Companies are Investing in Design to Differentiate Their Brands

48% of Users Say That if They Arrive on a Business Site That Isn’t Working Well on Mobile, They Take it as an Indication of the Business Simply Not Caring

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

Americans Spend 36% of their Shopping Budget Online

Americans Spend 64% of their Shopping Budget In-Store

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

58% of the Top 1000 US Online Retailers Send Welcome Emails

$1 in Every $3 of Monthly Discretionary Income is Spent Online

More Demand Generation Stats

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

64% of B2B Marketers Generate Leads via LinkedIn

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

66% of Marketers use Video in their Lead Nurturing Campaigns

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts