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42% of U.S. Consumers Have Searched and Purchased Products or Services Online



Statistic Info

U.S. shoppers say they purchase items online at least several times per month. Still, many of them are doing their research online before making a purchase. Around 14% of U.S. shoppers actually prefer researching products online them buying them in physical stores.

Online shopping is a thriving market. Retail e-commerce sales worldwide are forecast to nearly double between 2016 and 2020. During an April 2017 survey, 40 percent of internet users in the United States stated that they purchased items online at several times per month, and 20 percent said they bought items or services online on a weekly basis. Not only the volume of online sales shows optimistic figures and projections, but also web and mobile-influenced offline sales are forecast to increase in the coming years. Internet-savvy buyers are determined to spend time researching products online and reading online reviews in order to get the best deal possible. At times they do their research online and end up buying offline. Around 42 percent of U.S. consumers had searched and purchased products or services online, while 14 percent prefer searching online and buying in store.

The availability of coupons and discounts is one of the main factors that influence internet users to buy items online rather than go to physical stores. Suggestions from friends and family and ads from a brand could also drive their decision to shop online. Potential buyers may also turn to their social media platforms for reviews, advice, recommendations. These types of feedback on social media can directly influence purchasing decisions. Online discounts and coupons are also popular purchase influence factors, with Groupon and leading the pack.

While desktop or laptop computers still remain the preferred digital medium for online purchases in the United States, mobile commerce is on the rise. In the fourth quarter of 2016, mobile e-commerce spending in the U.S. reached about 22.68 billion U.S. dollars, accounting for 20.8 percent of the total digital commerce spending in the country during that quarter. The growth of mobile shopping is not limited to the United States – about 46 percent of internet users in the Asia Pacific region have purchased products or services on mobile devices. Mobile shopping penetration rate in Europe stood at 32 percent in 2016, and almost 30 percent of those in North America had purchased products via a mobile device, whether smartphone or tablet computer. Furthermore, online shoppers use their mobile devices to track a delivery, compare prices among retailers, search for a retail coupon or use a retailer’s app.

As mobile commerce continues to grow, retailers are looking for ways to seize this opportunity. Considering some limitations of mobile web browsers, mobile shopping apps are rising as a way to create personalized experiences for mobile customers. As of February 2017, Amazon has the most popular mobile shopping app in the United States, with a 40 percent reach among mobile users in the country. The retailer also leads in number of monthly shopping app users. Many U.S. online shoppers start their shopping journey on Amazon due to the variety of products offered by the retailer and free shipping. Other stated that Amazon has better deals. Other popular mobile retailers’ apps include Walmart, Groupon, eBay, Checkout 51 and shopkick.

More 2018 Stats

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

48% of Users Say That if They Arrive on a Business Site That Isn’t Working Well on Mobile, They Take it as an Indication of the Business Simply Not Caring

20% of Google Searches on Mobile are Voice

88% of Online Shoppers Will Use Webrooming to Find the Best Price

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

72% of Shoppers Return 10% or Less of Purchases

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

96% of Americans Have Made an Online Purchase in their Life

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

More eCommerce Market Stats

There Were 1.66 Billion Global Digital Buyers in 2017

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

$1 in Every $3 of Monthly Discretionary Income is Spent Online

34% of online shoppers are Gen Xers and are between 35 and 54 years old

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

1.79 billion people worldwide are expected to buy goods and services online in 2018.

Some Online Shoppers Make Purchases From Social Media