Do you use Split Testing Software?
44% of Companies use A/B or Split Testing Software
A/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for latest A/B testing statistics and trends.
A/B testing is the second most popular CRO method after customer journey analysis
71%of companies are doing two or more tests per month
Testing areas:
Website | 77% of companies |
Landing page | 60% of companies |
59% of companies | |
Paid search | 58% of companies |
Call-to-action buttons have become the most popular website elements for testing
But only 44% of companies use split testing software
58% of companies use A/B testing for conversion rate optimization and 35% of companies plan to use A/B testing for conversion rate optimization.
60% of companies believe that A/B testing is “highly valuable” for conversion optimization.
63% of companies believe that is it not difficult to implement A/B testing while 7% believe that A/B testing is very difficult to implement.
A/B testing is the most used testing for desktop websites, when usability testing is the most popular one for mobile and desktop.
Only 1 out of 8 A/B tests have driven significant change
Running 2-3 website tests per month appears to be the optimal amount for improvement and increased satisfaction
It turns out that A/B testing is the second most popular CRO method after customer journey analysis and 71% of companies are doing two or more tests per month.
More 2019 Stats
A Typical Website Conversion Rate is about 2.35% on Average
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
60% of deals in the pipeline are lost to “no decision” rather than to competitors.
Using Video on Landing Pages can Increase Conversion by 80%
The Average Number of Form Fields on Landing Page Conversion Forms is 11
Only 15 percent of sales calls add enough value, according to executives surveyed.
Younger People Spend More Time Shopping Online than Older People
More Conversion Optimization Stats
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
Add a Beard to Your Models to Increase in Cart Adds by 49%
60% of deals in the pipeline are lost to “no decision” rather than to competitors.
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Using Video on Landing Pages can Increase Conversion by 80%
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
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