Do you use Split Testing Software?

44% of Companies use A/B or Split Testing Software

Source
Invesp

Year
2019

Statistic Info

A/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for latest A/B testing statistics and trends.

A/B testing is the second most popular CRO method after customer journey analysis

71%of companies are doing two or more tests per month

Testing areas:

Website 77% of companies
Landing page 60% of companies
Email 59% of companies
Paid search 58% of companies

 

Call-to-action buttons have become the most popular website elements for testing

But only 44% of companies use split testing software

58% of companies use A/B testing  for conversion rate optimization and 35% of companies plan to use A/B testing for conversion rate optimization.

60% of companies believe that A/B testing is “highly valuable” for conversion optimization.

63% of companies believe that is it not difficult to implement A/B testing while 7% believe that A/B testing is very difficult to implement.

A/B testing is the most used testing for desktop websites, when usability testing is the most popular one for mobile and desktop.

Only 1 out of 8 A/B tests have driven significant change

Running 2-3 website tests per month appears to be the optimal amount for improvement and increased satisfaction

It turns out that A/B testing is the second most popular CRO method after customer journey analysis and 71% of companies are doing two or more tests per month.

More 2019 Stats

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

The Number One Reason People Shop Online is Because They Can Shop 24/7

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

There Are More Than 254 Million Active PayPal Accounts in The World

30 Percent of Online Consumers Have Posted Product Feedback Online

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

Using Video on Landing Pages can Increase Conversion by 80%