Do you use Split Testing Software?

44% of Companies use A/B or Split Testing Software

Source
Invesp

Year
2019

Statistic Info

A/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for latest A/B testing statistics and trends.

A/B testing is the second most popular CRO method after customer journey analysis

71%of companies are doing two or more tests per month

Testing areas:

Website 77% of companies
Landing page 60% of companies
Email 59% of companies
Paid search 58% of companies

 

Call-to-action buttons have become the most popular website elements for testing

But only 44% of companies use split testing software

58% of companies use A/B testing  for conversion rate optimization and 35% of companies plan to use A/B testing for conversion rate optimization.

60% of companies believe that A/B testing is “highly valuable” for conversion optimization.

63% of companies believe that is it not difficult to implement A/B testing while 7% believe that A/B testing is very difficult to implement.

A/B testing is the most used testing for desktop websites, when usability testing is the most popular one for mobile and desktop.

Only 1 out of 8 A/B tests have driven significant change

Running 2-3 website tests per month appears to be the optimal amount for improvement and increased satisfaction

It turns out that A/B testing is the second most popular CRO method after customer journey analysis and 71% of companies are doing two or more tests per month.

More Conversion Optimization Stats

Using Video on Landing Pages can Increase Conversion by 80%

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Calls to Businesses are Worth 3X More Than Clicks to Websites

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher