Do you use Split Testing Software?
44% of Companies use A/B or Split Testing Software
Statistic Info
A/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for latest A/B testing statistics and trends.
A/B testing is the second most popular CRO method after customer journey analysis
71%of companies are doing two or more tests per month
Testing areas:
| Website | 77% of companies |
| Landing page | 60% of companies |
| 59% of companies | |
| Paid search | 58% of companies |
Call-to-action buttons have become the most popular website elements for testing
But only 44% of companies use split testing software
58% of companies use A/B testing for conversion rate optimization and 35% of companies plan to use A/B testing for conversion rate optimization.
60% of companies believe that A/B testing is “highly valuable” for conversion optimization.
63% of companies believe that is it not difficult to implement A/B testing while 7% believe that A/B testing is very difficult to implement.
A/B testing is the most used testing for desktop websites, when usability testing is the most popular one for mobile and desktop.
Only 1 out of 8 A/B tests have driven significant change
Running 2-3 website tests per month appears to be the optimal amount for improvement and increased satisfaction
It turns out that A/B testing is the second most popular CRO method after customer journey analysis and 71% of companies are doing two or more tests per month.
More 2019 Stats
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
81% of Shoppers Research their Product Online before Purchasing
Exit-Intent Campaigns Convert Between 2-4% of Abandoning Visitors
30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously
In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide
65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store
More Conversion Optimization Stats
Only 16% of Landing Pages don’t have Navigation Bars
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
Add a Beard to Your Models to Increase in Cart Adds by 49%
Calls to Businesses are Worth 3X More Than Clicks to Websites
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
