Do you use Split Testing Software?

44% of Companies use A/B or Split Testing Software

Source
Invesp

Year
2019

Statistic Info

A/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for latest A/B testing statistics and trends.

A/B testing is the second most popular CRO method after customer journey analysis

71%of companies are doing two or more tests per month

Testing areas:

Website 77% of companies
Landing page 60% of companies
Email 59% of companies
Paid search 58% of companies

 

Call-to-action buttons have become the most popular website elements for testing

But only 44% of companies use split testing software

58% of companies use A/B testing  for conversion rate optimization and 35% of companies plan to use A/B testing for conversion rate optimization.

60% of companies believe that A/B testing is “highly valuable” for conversion optimization.

63% of companies believe that is it not difficult to implement A/B testing while 7% believe that A/B testing is very difficult to implement.

A/B testing is the most used testing for desktop websites, when usability testing is the most popular one for mobile and desktop.

Only 1 out of 8 A/B tests have driven significant change

Running 2-3 website tests per month appears to be the optimal amount for improvement and increased satisfaction

It turns out that A/B testing is the second most popular CRO method after customer journey analysis and 71% of companies are doing two or more tests per month.

More 2019 Stats

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

81% of Shoppers Research their Product Online before Purchasing

Exit-Intent Campaigns Convert Between 2-4% of Abandoning Visitors

30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

A Typical Website Conversion Rate is about 2.35% on Average

More Conversion Optimization Stats

Only 16% of Landing Pages don’t have Navigation Bars

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Add a Beard to Your Models to Increase in Cart Adds by 49%

Calls to Businesses are Worth 3X More Than Clicks to Websites

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages