What Role Will Mobile Marketing Play in your Demand Gen Strategies?

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

Source
Brighttalk

Year
2018

Statistic Info

Increasing the quality of leads is the top priority for a majority (68%) of B2B professionals, followed by increasing lead volume (55%). This reversal points to a bigger trend toward quality over quantity. Further down the list are goals such as improving the ability to measure and analyze the impact of marketing initiatives (41%) and improving marketing and sales alignment (39%)

59% of respondents identified generating high-quality leads to be their biggest B2B lead generation challenge. Interestingly, this top challenge matches the top priority of increasing lead quality, and it ranks far above other marketing challenges such as converting leads to customers (42%), delivering effective lead nurturing programs (37%), and demonstrating the impact on revenues and ROI (36%).

More 2018 Stats

Only 16% of Landing Pages don’t have Navigation Bars

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

37% of Shoppers Use Social Media to Influence Their Purchases

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

48% of all Ecommerce Transactions Are From Repeat Customers

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

72% of Shoppers Return 10% or Less of Purchases

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

More Demand Generation Stats

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

64% of B2B Marketers Generate Leads via LinkedIn

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead