What Role Will Mobile Marketing Play in your Demand Gen Strategies?
45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies
Statistic Info
Increasing the quality of leads is the top priority for a majority (68%) of B2B professionals, followed by increasing lead volume (55%). This reversal points to a bigger trend toward quality over quantity. Further down the list are goals such as improving the ability to measure and analyze the impact of marketing initiatives (41%) and improving marketing and sales alignment (39%)
59% of respondents identified generating high-quality leads to be their biggest B2B lead generation challenge. Interestingly, this top challenge matches the top priority of increasing lead quality, and it ranks far above other marketing challenges such as converting leads to customers (42%), delivering effective lead nurturing programs (37%), and demonstrating the impact on revenues and ROI (36%).
More 2018 Stats
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
34% of online shoppers are Gen Xers and are between 35 and 54 years old
50% of Total eCommerce Revenue Comes from Mobile
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website
Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years
$1 in Every $3 of Monthly Discretionary Income is Spent Online
More Demand Generation Stats
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
64% of B2B Marketers Generate Leads via LinkedIn
48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey
Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017