45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

Statistic Info

Increasing the quality of leads is the top priority for a majority (68%) of B2B professionals, followed by increasing lead volume (55%). This reversal points to a bigger trend toward quality over quantity. Further down the list are goals such as improving the ability to measure and analyze the impact of marketing initiatives (41%) and improving marketing and sales alignment (39%)

59% of respondents identified generating high-quality leads to be their biggest B2B lead generation challenge. Interestingly, this top challenge matches the top priority of increasing lead quality, and it ranks far above other marketing challenges such as converting leads to customers (42%), delivering effective lead nurturing programs (37%), and demonstrating the impact on revenues and ROI (36%).

More 2018 Stats

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

There are Expected to be 600,000 Commercial Drones in use by 2018, and Almost Half of Americans would be Willing to Receive Deliveries by Drone

34% of online shoppers are Gen Xers and are between 35 and 54 years old

50% of Total eCommerce Revenue Comes from Mobile

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years

$1 in Every $3 of Monthly Discretionary Income is Spent Online

More Demand Generation Stats

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

64% of B2B Marketers Generate Leads via LinkedIn

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)