Do You Like Webinars?

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

Statistic Info

Buyers are becoming more discerning and selective in the content they decide to consume. A majority (88%) agree that content producers need to focus less on product specifics and more on the value that can be brought to their business.

  • 49% of B2B buyers said they now rely more on content to research and make purchase decisions;
  • 64% said they prefer podcasts at the top of the funnel, while 48% said webinars were valuable to them in the mid-stage of their buying journey; and
  • 66% of B2B buyers strongly agree that companies should make it easier to access their content.

 

More Demand Generation Stats

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas