48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

Statistic Info

Buyers are becoming more discerning and selective in the content they decide to consume. A majority (88%) agree that content producers need to focus less on product specifics and more on the value that can be brought to their business.

• 49% of B2B buyers said they now rely more on content to research and make purchase decisions;
• 64% said they prefer podcasts at the top of the funnel, while 48% said webinars were valuable to them in the mid-stage of their buying journey; and
• 66% of B2B buyers strongly agree that companies should make it easier to access their content.

More 2018 Stats

Only .25% of PPC Landing Pages Have a Video

50% of Total eCommerce Revenue Comes from Mobile

Add a Beard to Your Models to Increase in Cart Adds by 49%

32% of Online Shoppers Own at Least One Connected Home Device

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

Responsive Design Integrates Social Media

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years

1.79 billion people worldwide are expected to buy goods and services online in 2018.

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

More Demand Generation Stats

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

66% of Marketers use Video in their Lead Nurturing Campaigns

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead