Do You Like Webinars?
48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey
Statistic Info
Buyers are becoming more discerning and selective in the content they decide to consume. A majority (88%) agree that content producers need to focus less on product specifics and more on the value that can be brought to their business.
- 49% of B2B buyers said they now rely more on content to research and make purchase decisions;
- 64% said they prefer podcasts at the top of the funnel, while 48% said webinars were valuable to them in the mid-stage of their buying journey; and
- 66% of B2B buyers strongly agree that companies should make it easier to access their content.
More 2018 Stats
Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
34% of online shoppers are Gen Xers and are between 35 and 54 years old
On Average 29% of B2B Customers are Fully Engaged
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
77% of Adults Own a Smart Phone
Emails with a Single Call-to-Action Increased Clicks 371%
37% of Shoppers Use Social Media to Influence Their Purchases
