Are You A Marketer That Uses Interactive Content in Lead Generation Efforts?
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
Statistic Info
Interactive content delivers business benefits in addition to encouraging participation and engagement. Consider the following:
■The expansion of the typical website monologue into a true two-way dialogue can give you deeper insight between watching customers as they stroll through a store and having a conversation with them. The information and inputs that consumers provide when using interactive content lead to richer profiles, better lead scoring, and improved nurturing of prospects along the buyer’s journey.
■In a June 2014 study conducted by Demand Metric, respondents reported that interactive content (compared with passive content) increased content sharing (from 17% with passive to 38% with 3
■According to Demand Gen Report’s 2015 Content Preferences Survey, when respondents were asked, “How have your B2B content consumption habits changed over the past year,” 91% agreed that “I prefer more interactive/visual content that I can access on demand” (up from 88% the previous year).
More 2018 Stats
58% of the Top 1000 US Online Retailers Send Welcome Emails
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
79% of Customers Order Online Via a Mobile Device
Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017
77% of Adults Own a Smart Phone
96% of Americans Have Made an Online Purchase in their Life
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
More Demand Generation Stats
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs
Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017