53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Statistic Info

Interactive content delivers business benefits in addition to encouraging participation and engagement. Consider the following:

■The expansion of the typical website monologue into a true two-way dialogue can give you deeper insight between watching customers as they stroll through a store and having a conversation with them. The information and inputs that consumers provide when using interactive content lead to richer profiles, better lead scoring, and improved nurturing of prospects along the buyer’s journey.

■In a June 2014 study conducted by Demand Metric, respondents reported that interactive content (compared with passive content) increased content sharing (from 17% with passive to 38% with 3

■According to Demand Gen Report’s 2015 Content Preferences Survey, when respondents were asked, “How have your B2B content consumption habits changed over the past year,” 91% agreed that “I prefer more interactive/visual content that I can access on demand” (up from 88% the previous year).

More 2018 Stats

58% of the Top 1000 US Online Retailers Send Welcome Emails

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

79% of Customers Order Online Via a Mobile Device

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

77% of Adults Own a Smart Phone

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

96% of Americans Have Made an Online Purchase in their Life

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

More Demand Generation Stats

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead