53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Statistic Info

Interactive content delivers business benefits in addition to encouraging participation and engagement. Consider the following:

■The expansion of the typical website monologue into a true two-way dialogue can give you deeper insight between watching customers as they stroll through a store and having a conversation with them. The information and inputs that consumers provide when using interactive content lead to richer profiles, better lead scoring, and improved nurturing of prospects along the buyer’s journey.

■In a June 2014 study conducted by Demand Metric, respondents reported that interactive content (compared with passive content) increased content sharing (from 17% with passive to 38% with 3

■According to Demand Gen Report’s 2015 Content Preferences Survey, when respondents were asked, “How have your B2B content consumption habits changed over the past year,” 91% agreed that “I prefer more interactive/visual content that I can access on demand” (up from 88% the previous year).

More 2018 Stats

48% of all Ecommerce Transactions Are From Repeat Customers

Increasing Your Website Loading Speed Can Prevent The Loss of 7% of Possible Conversions

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

Organizations in Which Creativity is Highly Valued are 46% More Likely to Have Exceeded their 2017 Business Goals

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

77% of Adults Own a Smart Phone

More Demand Generation Stats

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts