53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Statistic Info

Interactive content delivers business benefits in addition to encouraging participation and engagement. Consider the following:

■The expansion of the typical website monologue into a true two-way dialogue can give you deeper insight between watching customers as they stroll through a store and having a conversation with them. The information and inputs that consumers provide when using interactive content lead to richer profiles, better lead scoring, and improved nurturing of prospects along the buyer’s journey.

■In a June 2014 study conducted by Demand Metric, respondents reported that interactive content (compared with passive content) increased content sharing (from 17% with passive to 38% with 3

■According to Demand Gen Report’s 2015 Content Preferences Survey, when respondents were asked, “How have your B2B content consumption habits changed over the past year,” 91% agreed that “I prefer more interactive/visual content that I can access on demand” (up from 88% the previous year).

More 2018 Stats

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide

40% of People Will Choose a Different Search Result if the First is not Mobile Friendly

Americans Spend 64% of their Shopping Budget In-Store

Some Online Shoppers Make Purchases From Social Media

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

More Demand Generation Stats

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

66% of Marketers use Video in their Lead Nurturing Campaigns

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts