How do you Measure Success?

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

Source
NetLine

Year
2017

Statistic Info

Demand Gen Report published the “2017 Demand Generation Benchmark Survey” asking B2B marketers how they would be measured this year. Of the marketers surveyed, 54% reported having a revenue-based quota included in their goals, and 45% of marketers reported having a lead-based quota included in their goals to measure their marketing department’s performance.

More 2017 Stats

66% of Marketers use Video in their Lead Nurturing Campaigns

There Were 1.66 Billion Global Digital Buyers in 2017

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

68% of Small Businesses Don’t have a Documented CRO Strategy

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

More Demand Generation Stats

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

66% of Marketers use Video in their Lead Nurturing Campaigns

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs