How do you Measure Success?
54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas
Statistic Info
Demand Gen Report published the “2017 Demand Generation Benchmark Survey” asking B2B marketers how they would be measured this year. Of the marketers surveyed, 54% reported having a revenue-based quota included in their goals, and 45% of marketers reported having a lead-based quota included in their goals to measure their marketing department’s performance.
More 2017 Stats
66% of Marketers use Video in their Lead Nurturing Campaigns
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
68% of Small Businesses Don’t have a Documented CRO Strategy
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
More Demand Generation Stats
On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs
48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day