How do you Measure Success?

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

Source
NetLine

Year
2017

Statistic Info

Demand Gen Report published the “2017 Demand Generation Benchmark Survey” asking B2B marketers how they would be measured this year. Of the marketers surveyed, 54% reported having a revenue-based quota included in their goals, and 45% of marketers reported having a lead-based quota included in their goals to measure their marketing department’s performance.

More 2017 Stats

There Were 1.66 Billion Global Digital Buyers in 2017

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

There Will Be More Than 3.7 Billion Email Users by the End of 2017

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

68% of Small Businesses Don’t have a Documented CRO Strategy

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

More Demand Generation Stats

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months