54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

Statistic Info

Demand Gen Report published the “2017 Demand Generation Benchmark Survey” asking B2B marketers how they would be measured this year. Of the marketers surveyed, 54% reported having a revenue-based quota included in their goals, and 45% of marketers reported having a lead-based quota included in their goals to measure their marketing department’s performance.

More 2017 Stats

66% of Marketers use Video in their Lead Nurturing Campaigns

There Were 1.66 Billion Global Digital Buyers in 2017

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

68% of Small Businesses Don’t have a Documented CRO Strategy

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

More Demand Generation Stats

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

66% of Marketers use Video in their Lead Nurturing Campaigns

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs