Discounts will win back your customers.
The Statistic: 54% of shoppers will purchase products left in shopping carts, if those products are offered at a lower price.
Most shoppers are willing to spring for a bargain. If you drop the price on items in their shopping cart, they’re way more likely to buy.
What needs to change: Offer lower prices.
Price is one of your bargaining chips. If you can negotiate the price to gain a sale, then do it. The statistics back you up. You’ll get more than half of shoppers to complete a purchase by just retargeting and shaving a few bucks of their order.