Do you Run Tests on your Landing Pages?
61% of Companies Run Five or Fewer Landing Page Tests Per Month
Statistic Info
This is a sad reality but you shouldn’t forget that testing is the only way to know if your pages will bring conversions or not. Apparently, companies that have been able to improve their conversion rates, perform 50% more tests on an average. Also, to put things in perspective, once Google ran 7,000 A/B tests just to be sure which copy is better. Do you get the drift?
More 2018 Stats
The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field
80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons
E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK
50% of Total eCommerce Revenue Comes from Mobile
$1 in Every $3 of Monthly Discretionary Income is Spent Online
Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
More Conversion Optimization Stats
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
Only 16% of Landing Pages don’t have Navigation Bars
The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field
But Removing the Navigation Menu can Increase Conversions by 100%
The Average Conversion Rate of a Facebook Ad is 9.21%
Using Video on Landing Pages can Increase Conversion by 80%
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
Calls to Businesses are Worth 3X More Than Clicks to Websites