61% of Companies Run Five or Fewer Landing Page Tests Per Month

Statistic Info

This is a sad reality but you shouldn’t forget that testing is the only way to know if your pages will bring conversions or not. Apparently, companies that have been able to improve their conversion rates, perform 50% more tests on an average. Also, to put things in perspective, once Google ran 7,000 A/B tests just to be sure which copy is better. Do you get the drift?

More 2018 Stats

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

48% of all Ecommerce Transactions Are From Repeat Customers

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Image and Voice Activated Search May Make up 50% of all Searches by 2020

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Almost Half of Consumers List Live Chat as their Preferred Way to Connect, and about the Same Number Say they would Buy from a Chatbot

Some Online Shoppers Make Purchases From Social Media

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

There are Expected to be 600,000 Commercial Drones in use by 2018, and Almost Half of Americans would be Willing to Receive Deliveries by Drone

47% of People Expect a Web Page to Load in 2 Seconds or Less

More Conversion Optimization Stats

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Add a Beard to Your Models to Increase in Cart Adds by 49%

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Only 16% of Landing Pages don’t have Navigation Bars

A Typical Website Conversion Rate is about 2.35% on Average

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs