Do you Run Tests on your Landing Pages?

61% of Companies Run Five or Fewer Landing Page Tests Per Month

Source
HubSpot

Year
2018

Topic
Conversion Optimization

Statistic Info

This is a sad reality but you shouldn’t forget that testing is the only way to know if your pages will bring conversions or not. Apparently, companies that have been able to improve their conversion rates, perform 50% more tests on an average. Also, to put things in perspective, once Google ran 7,000 A/B tests just to be sure which copy is better. Do you get the drift?

More 2018 Stats

At the Average Abandonment Rate of 68%, Ecommerce Sites Could be Losing $3 Billion a Year, if not more

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Only .25% of PPC Landing Pages Have a Video

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

42% of U.S. Consumers Have Searched and Purchased Products or Services Online

50% of Total eCommerce Revenue Comes from Mobile

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

37% of Shoppers Use Social Media to Influence Their Purchases