When do you Prefer Podcasts?

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

Statistic Info

Buyers are becoming more discerning and selective in the content they decide to consume. A majority (88%) agree that content producers need to focus less on product specifics and more on the value that can be brought to their business.

  • 49% of B2B buyers said they now rely more on content to research and make purchase decisions;
  • 64% said they prefer podcasts at the top of the funnel, while 48% said webinars were valuable to them in the mid-stage of their buying journey; and
  • 66% of B2B buyers strongly agree that companies should make it easier to access their content.

More 2018 Stats

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

48% of Users Say That if They Arrive on a Business Site That Isn’t Working Well on Mobile, They Take it as an Indication of the Business Simply Not Caring

42% of U.S. Consumers Have Searched and Purchased Products or Services Online

There are Expected to be 600,000 Commercial Drones in use by 2018, and Almost Half of Americans would be Willing to Receive Deliveries by Drone

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

58% of the Top 1000 US Online Retailers Send Welcome Emails

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

More Demand Generation Stats

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

64% of B2B Marketers Generate Leads via LinkedIn

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

66% of Marketers use Video in their Lead Nurturing Campaigns