64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

Statistic Info

Buyers are becoming more discerning and selective in the content they decide to consume. A majority (88%) agree that content producers need to focus less on product specifics and more on the value that can be brought to their business.

• 49% of B2B buyers said they now rely more on content to research and make purchase decisions;
• 64% said they prefer podcasts at the top of the funnel, while 48% said webinars were valuable to them in the mid-stage of their buying journey; and
• 66% of B2B buyers strongly agree that companies should make it easier to access their content.

More 2018 Stats

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

34% of online shoppers are Gen Xers and are between 35 and 54 years old

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

48% of Users Say That if They Arrive on a Business Site That Isn’t Working Well on Mobile, They Take it as an Indication of the Business Simply Not Caring

58% of the Top 1000 US Online Retailers Send Welcome Emails

Americans Spend 64% of their Shopping Budget In-Store

A ReadyCloud Report Finds that 45% of Retail Internet Minutes were Spent Using a Desktop

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

Mobile Shopping Hit $2 Billion on Cyber Monday

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

More Demand Generation Stats

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month