64% of B2B Marketers Generate Leads via LinkedIn

Statistic Info

When it comes to lead generation, there are many studies and resulting statistics available online. There are even a number of different definitions of lead. How about thinking of a lead as an identifiable person who has expressed interest in your product of service.

More 2018 Stats

Emails with a Single Call-to-Action Increased Sales 1617%

Peer-Created Content is the Least Likely to be Questioned. Overwhelmed Consumers Turn to Family, Peers, and Colleagues as the Most Trustworthy Content Sources

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Americans Spend 64% of their Shopping Budget In-Store

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

Image and Voice Activated Search May Make up 50% of all Searches by 2020

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

More Demand Generation Stats

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

66% of Marketers use Video in their Lead Nurturing Campaigns

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

53% of Content Marketers Use Interactive Content in Lead Generation Efforts