64% of B2B Marketers Generate Leads via LinkedIn

Statistic Info

When it comes to lead generation, there are many studies and resulting statistics available online. There are even a number of different definitions of lead. How about thinking of a lead as an identifiable person who has expressed interest in your product of service.

More 2018 Stats

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Emails with a Single Call-to-Action Increased Sales 1617%

Calls to Businesses are Worth 3X More Than Clicks to Websites

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

Mobile Shopping Hit $2 Billion on Cyber Monday

Increasing Your Website Loading Speed Can Prevent The Loss of 7% of Possible Conversions

96% of Americans Have Made an Online Purchase in their Life

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

More Demand Generation Stats

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

66% of Marketers use Video in their Lead Nurturing Campaigns

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day