64% of B2B Marketers Generate Leads via LinkedIn

Statistic Info

When it comes to lead generation, there are many studies and resulting statistics available online. There are even a number of different definitions of lead. How about thinking of a lead as an identifiable person who has expressed interest in your product of service.

More 2018 Stats

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Only .25% of PPC Landing Pages Have a Video

Increasing Your Website Loading Speed Can Prevent The Loss of 7% of Possible Conversions

More Than 60 Million Businesses Have a Facebook Page

Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

50% of Total eCommerce Revenue Comes from Mobile

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

More Demand Generation Stats

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

66% of Marketers use Video in their Lead Nurturing Campaigns

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017