How Many Leads Can You Generate via LinkedIn

64% of B2B Marketers Generate Leads via LinkedIn

Source
Iron Paper

Year
2018

Statistic Info

When it comes to lead generation, there are many studies and resulting statistics available online. There are even a number of different definitions of lead. How about thinking of a lead as an identifiable person who has expressed interest in your product of service.

More 2018 Stats

Emails with a Single Call-to-Action Increased Sales 1617%

Peer-Created Content is the Least Likely to be Questioned. Overwhelmed Consumers Turn to Family, Peers, and Colleagues as the Most Trustworthy Content Sources

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Americans Spend 64% of their Shopping Budget In-Store

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

Image and Voice Activated Search May Make up 50% of all Searches by 2020

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

More Demand Generation Stats

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

66% of Marketers use Video in their Lead Nurturing Campaigns

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

53% of Content Marketers Use Interactive Content in Lead Generation Efforts