Do You Price Check First?

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

Source
KPMG

Year
2019

Statistic Info

I think most of us have done this.

You want to buy a product, but you want to make sure you don’t overpay for it.

So, you go online and see if the product is available elsewhere at a lower price.

To avoid prospects abandoning a store (online or offline), a lot of businesses use price matching.

With price matching, you can prevent prospects from buying the product from a competitor because of pricing.

If a consumer is in your physical store, the chances of them going elsewhere to buy a product if you offer price matching are slim.

Takeaway: If you offer to match competitor prices, you need to make this visible in your store, both online and offline. Have it appear on your front page, or as a sign in your physical store for greater visibility.

More 2019 Stats

About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

51% of Consumers Trust Companies Who Make It Easy for Visitors to Contact the People behind the Company

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

A Typical Website Conversion Rate is about 2.35% on Average

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

44% of Companies use A/B or Split Testing Software

More eCommerce Strategy Stats

Men Spend 68% More Online Than Women

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying

In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

32% of Online Shoppers Own at Least One Connected Home Device

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

80% of Americans Have Made an Online Purchase in the Past Month

51% of Consumers Trust Companies Who Make It Easy for Visitors to Contact the People behind the Company

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer