Do You Price Check First?

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

Source
KPMG

Year
2019

Statistic Info

I think most of us have done this.

You want to buy a product, but you want to make sure you don’t overpay for it.

So, you go online and see if the product is available elsewhere at a lower price.

To avoid prospects abandoning a store (online or offline), a lot of businesses use price matching.

With price matching, you can prevent prospects from buying the product from a competitor because of pricing.

If a consumer is in your physical store, the chances of them going elsewhere to buy a product if you offer price matching are slim.

Takeaway: If you offer to match competitor prices, you need to make this visible in your store, both online and offline. Have it appear on your front page, or as a sign in your physical store for greater visibility.

More 2019 Stats

Using Video on Landing Pages can Increase Conversion by 80%

The Total Orders from Mobile Devices Ranges between 38% and 53%

But Removing the Navigation Menu can Increase Conversions by 100%

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

Generation X Shop More Online Than Baby Boomers and Millennials

The Number One Reason People Shop Online is Because They Can Shop 24/7

The Average Number of Form Fields on Landing Page Conversion Forms is 11

81% of Consumers Trust the Advice of Family and Friends Over Businesses

More eCommerce Strategy Stats

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

Image and Voice Activated Search May Make up 50% of all Searches by 2020

Exit-Intent Campaigns Convert Between 2-4% of Abandoning Visitors

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

51% of Consumers Trust Companies Who Make It Easy for Visitors to Contact the People behind the Company

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK

Generation X Shop More Online Than Baby Boomers and Millennials

38% of People will Leave a Website if they find the Layout Unattractive