Do You Use Videos in your Lead Nurturing Campaigns?
66% of Marketers use Video in their Lead Nurturing Campaigns
Statistic Info
With sales cycles averaging between six and nine months, lead nurturing is becoming an even bigger priority for B2B marketers. According to Demand Gen Report’s 2017 Lead Nurturing & Acceleration Survey Report, nearly three quarters of B2B organizations said they are now delivering nurture campaigns on a weekly (38%) or every other week (36%) basis.
Nurture campaigns are also presenting a wider menu of offerings as well, with the majority average of 3-10 touches (68%). The most popular types of nurture campaigns, according to respondents, were early stage (cited by 75%), warm-up campaigns and lead qualification programs (both cited by 46%).
However, while marketers in 2016 said that their nurturing efforts were improving compared to 2015, results from this year’s survey showed a decline in how B2B companies view their nurture efforts.
More 2017 Stats
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
There Were 1.66 Billion Global Digital Buyers in 2017
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
More Demand Generation Stats
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts
64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator