Do You Use Videos in your Lead Nurturing Campaigns?
66% of Marketers use Video in their Lead Nurturing Campaigns
With sales cycles averaging between six and nine months, lead nurturing is becoming an even bigger priority for B2B marketers. According to Demand Gen Report’s 2017 Lead Nurturing & Acceleration Survey Report, nearly three quarters of B2B organizations said they are now delivering nurture campaigns on a weekly (38%) or every other week (36%) basis.
Nurture campaigns are also presenting a wider menu of offerings as well, with the majority average of 3-10 touches (68%). The most popular types of nurture campaigns, according to respondents, were early stage (cited by 75%), warm-up campaigns and lead qualification programs (both cited by 46%).
However, while marketers in 2016 said that their nurturing efforts were improving compared to 2015, results from this year’s survey showed a decline in how B2B companies view their nurture efforts.
More 2017 Stats
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Writing your subject line entirely in upper case significantly reduces response rates by 30%
68% of Small Businesses Don’t have a Documented CRO Strategy
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
More Lead Generation Stats
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
67% of customers prefer self-service over speaking to a company representative
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
80% of new leads never translate into sales
Outsourcing lead generation generates 43% better results than in-house lead generation
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