Do You Like Watching Product Videos?

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

Source
HubSpot

Year
2018

Topic
eCommerce Market

Statistic Info

The usage, spend and consumption of video content are set to increase (again!) in 2019, according to new research, continuing a growth trend that shows little sign of slowing.

People have been talking about it being the ‘year of video’ since way back in 2006, but these latest stats show that, despite its continued growth, video still hasn’t reached saturation point – and it’s here to stay.

In an age where everything is delivered quickly and waiting isn’t encouraged, it’s no wonder why 68% of consumers said they’d rather learn about a company’s products via short videos and demonstrations while 15% said they preferred text-based articles and 4% said they preferred infographics. By 2018, 81% of businesses used video to market and, in 2019, that is expected to increase to 87%.

 

More 2018 Stats

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

Nearly Half of U.S. B2B Businesses Offer their Full Product Line Online

20% of Google Searches on Mobile are Voice

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

Responsive Design Integrates Social Media

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process