Do You Like Watching Product Videos?

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

Source
HubSpot

Year
2018

Topic
eCommerce Market

Statistic Info

The usage, spend and consumption of video content are set to increase (again!) in 2019, according to new research, continuing a growth trend that shows little sign of slowing.

People have been talking about it being the ‘year of video’ since way back in 2006, but these latest stats show that, despite its continued growth, video still hasn’t reached saturation point – and it’s here to stay.

In an age where everything is delivered quickly and waiting isn’t encouraged, it’s no wonder why 68% of consumers said they’d rather learn about a company’s products via short videos and demonstrations while 15% said they preferred text-based articles and 4% said they preferred infographics. By 2018, 81% of businesses used video to market and, in 2019, that is expected to increase to 87%.

 

More 2018 Stats

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK

Almost Half of Consumers List Live Chat as their Preferred Way to Connect, and about the Same Number Say they would Buy from a Chatbot

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

Americans Spend 36% of their Shopping Budget Online

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Some Online Shoppers Make Purchases From Social Media

Emails with a Single Call-to-Action Increased Sales 1617%

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account