Do You Like Watching Product Videos?

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

Source
HubSpot

Year
2018

Statistic Info

The usage, spend and consumption of video content are set to increase (again!) in 2019, according to new research, continuing a growth trend that shows little sign of slowing.

People have been talking about it being the ‘year of video’ since way back in 2006, but these latest stats show that, despite its continued growth, video still hasn’t reached saturation point – and it’s here to stay.

In an age where everything is delivered quickly and waiting isn’t encouraged, it’s no wonder why 68% of consumers said they’d rather learn about a company’s products via short videos and demonstrations while 15% said they preferred text-based articles and 4% said they preferred infographics. By 2018, 81% of businesses used video to market and, in 2019, that is expected to increase to 87%.

 

More 2018 Stats

79% of Customers Order Online Via a Mobile Device

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Organizations in Which Creativity is Highly Valued are 46% More Likely to Have Exceeded their 2017 Business Goals

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

73% of Companies are Investing in Design to Differentiate Their Brands

Nearly Half of U.S. B2B Businesses Offer their Full Product Line Online

20% of Google Searches on Mobile are Voice

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price