Do You Like Watching Product Videos?
68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations
Statistic Info
The usage, spend and consumption of video content are set to increase (again!) in 2019, according to new research, continuing a growth trend that shows little sign of slowing.
People have been talking about it being the ‘year of video’ since way back in 2006, but these latest stats show that, despite its continued growth, video still hasn’t reached saturation point – and it’s here to stay.
In an age where everything is delivered quickly and waiting isn’t encouraged, it’s no wonder why 68% of consumers said they’d rather learn about a company’s products via short videos and demonstrations while 15% said they preferred text-based articles and 4% said they preferred infographics. By 2018, 81% of businesses used video to market and, in 2019, that is expected to increase to 87%.
More 2018 Stats
79% of Customers Order Online Via a Mobile Device
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
73% of Companies are Investing in Design to Differentiate Their Brands
Nearly Half of U.S. B2B Businesses Offer their Full Product Line Online
20% of Google Searches on Mobile are Voice
79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts
More eCommerce Market Stats
42% of U.S. Consumers Have Searched and Purchased Products or Services Online
34% of online shoppers are Gen Xers and are between 35 and 54 years old
1.79 billion people worldwide are expected to buy goods and services online in 2018.
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
48% of all Ecommerce Transactions Are From Repeat Customers
There Were 1.66 Billion Global Digital Buyers in 2017
37% of Shoppers Use Social Media to Influence Their Purchases
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
