Do You Like Watching Product Videos?
68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations
Statistic Info
The usage, spend and consumption of video content are set to increase (again!) in 2019, according to new research, continuing a growth trend that shows little sign of slowing.
People have been talking about it being the ‘year of video’ since way back in 2006, but these latest stats show that, despite its continued growth, video still hasn’t reached saturation point – and it’s here to stay.
In an age where everything is delivered quickly and waiting isn’t encouraged, it’s no wonder why 68% of consumers said they’d rather learn about a company’s products via short videos and demonstrations while 15% said they preferred text-based articles and 4% said they preferred infographics. By 2018, 81% of businesses used video to market and, in 2019, that is expected to increase to 87%.
More 2018 Stats
A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK
Americans Spend 36% of their Shopping Budget Online
Some Online Shoppers Make Purchases From Social Media
Emails with a Single Call-to-Action Increased Sales 1617%
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
More eCommerce Market Stats
More Than 60 Million Businesses Have a Facebook Page
U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
There Were 1.66 Billion Global Digital Buyers in 2017
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
48% of all Ecommerce Transactions Are From Repeat Customers
34% of online shoppers are Gen Xers and are between 35 and 54 years old
79% of Customers Order Online Via a Mobile Device
37% of Shoppers Use Social Media to Influence Their Purchases