Do You Have a CRO Strategy?
68% of Small Businesses Don’t have a Documented CRO Strategy
Statistic Info
Lack of CRO Knowledge
Where do you learn about CRO? Many courses are incomplete or outdated. Also, you need to know a lot of things really well to be good at optimization:
- Analytics
- Qualitative Research
- Statistics
- Technical Skills
- Heuristic Frameworks
- Copywriting
- User Experience
- Psychology
- And more
Of course, you can have a team with specialists for each role, but if you’ve got one person owning the process, they need to know a little bit about each of these (at least enough to QA others’ work).
More 2017 Stats
On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
There Will Be More Than 3.7 Billion Email Users by the End of 2017
More Conversion Optimization Stats
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
44% of Companies use A/B or Split Testing Software
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages