Do You Have a CRO Strategy?

68% of Small Businesses Don’t have a Documented CRO Strategy

Source
CXL

Year
2017

Statistic Info

Lack of CRO Knowledge

Where do you learn about CRO? Many courses are incomplete or outdated. Also, you need to know a lot of things really well to be good at optimization:

  • Analytics
  • Qualitative Research
  • Statistics
  • Technical Skills
  • Heuristic Frameworks
  • Copywriting
  • User Experience
  • Psychology
  • And more

Of course, you can have a team with specialists for each role, but if you’ve got one person owning the process, they need to know a little bit about each of these (at least enough to QA others’ work).

More 2017 Stats

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

More Conversion Optimization Stats

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

A Typical Website Conversion Rate is about 2.35% on Average

Only .25% of PPC Landing Pages Have a Video

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Only 16% of Landing Pages don’t have Navigation Bars

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them