Do You Have a CRO Strategy?
68% of Small Businesses Don’t have a Documented CRO Strategy
Statistic Info
Lack of CRO Knowledge
Where do you learn about CRO? Many courses are incomplete or outdated. Also, you need to know a lot of things really well to be good at optimization:
- Analytics
- Qualitative Research
- Statistics
- Technical Skills
- Heuristic Frameworks
- Copywriting
- User Experience
- Psychology
- And more
Of course, you can have a team with specialists for each role, but if you’ve got one person owning the process, they need to know a little bit about each of these (at least enough to QA others’ work).
More 2017 Stats
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
There Were 1.66 Billion Global Digital Buyers in 2017
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs
More Conversion Optimization Stats
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
Only 16% of Landing Pages don’t have Navigation Bars
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
A Typical Website Conversion Rate is about 2.35% on Average
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs