Do You Have a CRO Strategy?
68% of Small Businesses Don’t have a Documented CRO Strategy
Lack of CRO Knowledge
Where do you learn about CRO? Many courses are incomplete or outdated. Also, you need to know a lot of things really well to be good at optimization:
- Analytics
- Qualitative Research
- Statistics
- Technical Skills
- Heuristic Frameworks
- Copywriting
- User Experience
- Psychology
- And more
Of course, you can have a team with specialists for each role, but if you’ve got one person owning the process, they need to know a little bit about each of these (at least enough to QA others’ work).
More 2017 Stats
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
There Will Be More Than 3.7 Billion Email Users by the End of 2017
66% of Marketers use Video in their Lead Nurturing Campaigns
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
More Conversion Optimization Stats
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
Only 60% of sales reps meet quota
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
But Removing the Navigation Menu can Increase Conversions by 100%
The Average Number of Form Fields on Landing Page Conversion Forms is 11
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