Do You Have a CRO Strategy?

68% of Small Businesses Don’t have a Documented CRO Strategy

Source
CXL

Topic
Conversion Optimization

Year
2017

Lack of CRO Knowledge

Where do you learn about CRO? Many courses are incomplete or outdated. Also, you need to know a lot of things really well to be good at optimization:

Of course, you can have a team with specialists for each role, but if you’ve got one person owning the process, they need to know a little bit about each of these (at least enough to QA others’ work).

More 2017 Stats

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

There Will Be More Than 3.7 Billion Email Users by the End of 2017

66% of Marketers use Video in their Lead Nurturing Campaigns

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

More Conversion Optimization Stats

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Only 60% of sales reps meet quota

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

But Removing the Navigation Menu can Increase Conversions by 100%

The Average Number of Form Fields on Landing Page Conversion Forms is 11

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