Why Do Not Purchase Online?
69 Percent of Shopping Carts are Abandoned
Statistic Info
This sucks.
It may have taken you weeks of Facebook advertising and retargeting to entice these people to your website.
Perhaps you spent ages choosing the right products and optimizing your product pages to convince your visitors to decide to purchase from your store – and they want to!
They even add a product to their shopping cart… only for two-thirds of them to click away.
The Key Takeaway: Optimize your checkout process to reduce as many of those abandoned carts as possible.
More 2019 Stats
Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails
28% Shoppers Abandon Carts because of Unexpected Shipping Costs
81% of Consumers Trust the Advice of Family and Friends Over Businesses
Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%
The Average Order Value of B2C Online Order is $52
PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions
Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%
30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously
The Total Orders from Mobile Devices Ranges between 38% and 53%
59% of Customers Completed a Purchase on a Different Device to the One where it was Started
More eCommerce Strategy Stats
28% Shoppers Abandon Carts because of Unexpected Shipping Costs
Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets
Nearly Half of U.S. B2B Businesses Offer their Full Product Line Online
Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout
80% of Americans Have Made an Online Purchase in the Past Month
About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites
There Are More Than 254 Million Active PayPal Accounts in The World