Why Do Not Purchase Online?
69 Percent of Shopping Carts are Abandoned
Statistic Info
This sucks.
It may have taken you weeks of Facebook advertising and retargeting to entice these people to your website.
Perhaps you spent ages choosing the right products and optimizing your product pages to convince your visitors to decide to purchase from your store – and they want to!
They even add a product to their shopping cart… only for two-thirds of them to click away.
The Key Takeaway: Optimize your checkout process to reduce as many of those abandoned carts as possible.
More 2019 Stats
It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019
30 Percent of Online Consumers Have Posted Product Feedback Online
Generation X Shop More Online Than Baby Boomers and Millennials
81% of Shoppers Research their Product Online before Purchasing
Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously
59% of 16-36 year-olds Head to Amazon Before Any Other E-Commerce Website
More eCommerce Strategy Stats
A ReadyCloud Report Finds that 45% of Retail Internet Minutes were Spent Using a Desktop
On Average, 52 Percent of Online Stores have Omnichannel Capabilities
4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying
30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously
Younger People Spend More Time Shopping Online than Older People
Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%
Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace