Why Do Not Purchase Online?
69 Percent of Shopping Carts are Abandoned
Statistic Info
This sucks.
It may have taken you weeks of Facebook advertising and retargeting to entice these people to your website.
Perhaps you spent ages choosing the right products and optimizing your product pages to convince your visitors to decide to purchase from your store – and they want to!
They even add a product to their shopping cart… only for two-thirds of them to click away.
The Key Takeaway: Optimize your checkout process to reduce as many of those abandoned carts as possible.
More 2019 Stats
44% of Companies use A/B or Split Testing Software
Exit-Intent Campaigns Convert Between 2-4% of Abandoning Visitors
The Average Conversion Rate of a Facebook Ad is 9.21%
There Are More Than 254 Million Active PayPal Accounts in The World
Longer Mobile Page Load Times Drastically Increase Bounces
Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%
Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails
Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout
54% Buyers will Buy Retargeted Products if Offered at a Discount
More eCommerce Strategy Stats
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
22% of Online Retailers Still Don’t have a Mobile-Friendly Website
Americans Spend 36% of their Shopping Budget Online
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
26% of Shoppers are Likely to Share a Product on Social Media after Purchase
20% of Google Searches on Mobile are Voice
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
A ReadyCloud Report Finds that 45% of Retail Internet Minutes were Spent Using a Desktop
38% of People will Leave a Website if they find the Layout Unattractive
