Why Do Not Purchase Online?

69 Percent of Shopping Carts are Abandoned

Source
Oberlo

Year
2019

Statistic Info

This sucks.

It may have taken you weeks of Facebook advertising and retargeting to entice these people to your website.

Perhaps you spent ages choosing the right products and optimizing your product pages to convince your visitors to decide to purchase from your store – and they want to!

They even add a product to their shopping cart… only for two-thirds of them to click away.

The Key Takeaway: Optimize your checkout process to reduce as many of those abandoned carts as possible.

More 2019 Stats

23% Shoppers Added More Items to their Order at Checkout to Qualify for Free Shipping

Generation X Shop More Online Than Baby Boomers and Millennials

Mobile Traffic Represents 53% of all Ecommerce Traffic

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

60% of the Overall Website Traffic is Reported from Mobile Devices

Exit-Intent Campaigns Convert Between 2-4% of Abandoning Visitors

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

Nearly Half of American Small Businesses do not have a Website

Abandoned Cart Emails Have an Average Open Rate of 45%

More eCommerce Strategy Stats

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Longer Mobile Page Load Times Drastically Increase Bounces

59% of 16-36 year-olds Head to Amazon Before Any Other E-Commerce Website

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

96% of Americans Have Made an Online Purchase in their Life

80% of Americans Have Made an Online Purchase in the Past Month

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%