Why Do Not Purchase Online?
69 Percent of Shopping Carts are Abandoned
Statistic Info
This sucks.
It may have taken you weeks of Facebook advertising and retargeting to entice these people to your website.
Perhaps you spent ages choosing the right products and optimizing your product pages to convince your visitors to decide to purchase from your store – and they want to!
They even add a product to their shopping cart… only for two-thirds of them to click away.
The Key Takeaway: Optimize your checkout process to reduce as many of those abandoned carts as possible.
More 2019 Stats
23% Shoppers Added More Items to their Order at Checkout to Qualify for Free Shipping
Generation X Shop More Online Than Baby Boomers and Millennials
Mobile Traffic Represents 53% of all Ecommerce Traffic
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
60% of the Overall Website Traffic is Reported from Mobile Devices
Exit-Intent Campaigns Convert Between 2-4% of Abandoning Visitors
Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails
Nearly Half of American Small Businesses do not have a Website
More eCommerce Strategy Stats
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
Longer Mobile Page Load Times Drastically Increase Bounces
59% of 16-36 year-olds Head to Amazon Before Any Other E-Commerce Website
96% of Americans Have Made an Online Purchase in their Life
80% of Americans Have Made an Online Purchase in the Past Month
28% Shoppers Abandon Carts because of Unexpected Shipping Costs