Why Do Not Purchase Online?

69 Percent of Shopping Carts are Abandoned



Statistic Info

This sucks.

It may have taken you weeks of Facebook advertising and retargeting to entice these people to your website.

Perhaps you spent ages choosing the right products and optimizing your product pages to convince your visitors to decide to purchase from your store – and they want to!

They even add a product to their shopping cart… only for two-thirds of them to click away.

The Key Takeaway: Optimize your checkout process to reduce as many of those abandoned carts as possible.

More eCommerce Strategy Stats

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

Nearly Half of U.S. B2B Businesses Offer their Full Product Line Online

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

80% of Americans Have Made an Online Purchase in the Past Month

About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites

There Are More Than 254 Million Active PayPal Accounts in The World

Mobile Shopping Hit $2 Billion on Cyber Monday

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future