Why Do Not Purchase Online?

69 Percent of Shopping Carts are Abandoned

Source
Oberlo

Year
2019

Topic
eCommerce Strategy

Statistic Info

This sucks.

It may have taken you weeks of Facebook advertising and retargeting to entice these people to your website.

Perhaps you spent ages choosing the right products and optimizing your product pages to convince your visitors to decide to purchase from your store – and they want to!

They even add a product to their shopping cart… only for two-thirds of them to click away.

The Key Takeaway: Optimize your checkout process to reduce as many of those abandoned carts as possible.

More eCommerce Strategy Stats

A ReadyCloud Report Finds that 45% of Retail Internet Minutes were Spent Using a Desktop

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying

Almost 60% of People Who Own a Virtual Assistant Have Used it to Make a Purchase through Voice Command

30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously

51% of Consumers Trust Companies Who Make It Easy for Visitors to Contact the People behind the Company

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

Younger People Spend More Time Shopping Online than Older People

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace