What Are Your Doing for your Demand Gen Efforts?

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

Statistic Info

Content marketing commitment levels and overall success are nearly the same as respondents reported last year.

Like last year, nearly 65% of respondents said their overall content marketing success has increased (much more/somewhat more) compared with one year ago.

Compared with last year (68%), there was an 18% increase among respondents who agree that their organization is focused on building audiences (80%).

More Demand Generation Stats

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation