What Are Your Doing for your Demand Gen Efforts?

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

Statistic Info

Content marketing commitment levels and overall success are nearly the same as respondents reported last year.

Like last year, nearly 65% of respondents said their overall content marketing success has increased (much more/somewhat more) compared with one year ago.

Compared with last year (68%), there was an 18% increase among respondents who agree that their organization is focused on building audiences (80%).

More Demand Generation Stats

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

64% of B2B Marketers Generate Leads via LinkedIn

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)