79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

Statistic Info

Content marketing commitment levels and overall success are nearly the same as respondents reported last year.

Like last year, nearly 65% of respondents said their overall content marketing success has increased (much more/somewhat more) compared with one year ago.

Compared with last year (68%), there was an 18% increase among respondents who agree that their organization is focused on building audiences (80%).

More 2018 Stats

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

50% of Total eCommerce Revenue Comes from Mobile

Organizations in Which Creativity is Highly Valued are 46% More Likely to Have Exceeded their 2017 Business Goals

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

40% of People Will Choose a Different Search Result if the First is not Mobile Friendly

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

34% of online shoppers are Gen Xers and are between 35 and 54 years old

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

More Demand Generation Stats

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

66% of Marketers use Video in their Lead Nurturing Campaigns