Do You Use Your Cellphone to Shop Online?

79% of Customers Order Online Via a Mobile Device

Source
OuterBox

Year
2018

Statistic Info

Most consumers are making purchases with their devices. 230 million Americans own a smartphone, and at least 40% of Black Friday deals purchased on a mobile device in 2018.

Not only are significantly more users accessing the web from a tablet or smartphone than a desktop, they are doing so with more eCommerce intent than ever before. During last year’s busy holiday shopping season, a third of all online purchases came from smartphone users. Not even Black Friday (6.2 billion in online revenue in 2018) was immune to mobile fever, as nearly 40% of sales on the traditionally brick and mortar shopping day came via a mobile device. On Cyber Monday (7.9 billion in online revenue in 2018) 54% of visitors came from mobile devices, while around 30% purchases on their mobile device.

The fact is, it’s now statistically much more likely that eCommerce customers will be interacting with your website from a smartphone or tablet than a desktop. Armed with this knowledge, it’s your responsibility to create a shopping experience that appeals to your customers. Mobile shoppers are finicky, and rightfully so. With the highly competitive nature of the eCommerce industry, your customers will not hesitate to buy from your competitors if even the slightest headache arises.

Statistics show that 40% of users will go to the competitor after a bad mobile experience, yet an alarming 84% have experienced difficulty completing a mobile transaction. That is an incredibly high number, and it shows just how great the opportunity is for companies to capitalize on consumer conversion just by creating mobile responsive and user-friendly websites. It’s one reason Amazon focused on making an easy shopping experience and was able to gain a massive audience and grow.

More 2018 Stats

Organizations in Which Creativity is Highly Valued are 46% More Likely to Have Exceeded their 2017 Business Goals

42% of U.S. Consumers Have Searched and Purchased Products or Services Online

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

Add a Beard to Your Models to Increase in Cart Adds by 49%

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

A ReadyCloud Report Finds that 45% of Retail Internet Minutes were Spent Using a Desktop

48% of all Ecommerce Transactions Are From Repeat Customers

73% of Companies are Investing in Design to Differentiate Their Brands

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

More eCommerce Market Stats

48% of all Ecommerce Transactions Are From Repeat Customers

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

There Were 1.66 Billion Global Digital Buyers in 2017

1.79 billion people worldwide are expected to buy goods and services online in 2018.

$1 in Every $3 of Monthly Discretionary Income is Spent Online

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

42% of U.S. Consumers Have Searched and Purchased Products or Services Online