Do You Use Your Cellphone to Shop Online?

79% of Customers Order Online Via a Mobile Device

Source
OuterBox

Year
2018

Topic
eCommerce Market

Statistic Info

Most consumers are making purchases with their devices. 230 million Americans own a smartphone, and at least 40% of Black Friday deals purchased on a mobile device in 2018.

Not only are significantly more users accessing the web from a tablet or smartphone than a desktop, they are doing so with more eCommerce intent than ever before. During last year’s busy holiday shopping season, a third of all online purchases came from smartphone users. Not even Black Friday (6.2 billion in online revenue in 2018) was immune to mobile fever, as nearly 40% of sales on the traditionally brick and mortar shopping day came via a mobile device. On Cyber Monday (7.9 billion in online revenue in 2018) 54% of visitors came from mobile devices, while around 30% purchases on their mobile device.

The fact is, it’s now statistically much more likely that eCommerce customers will be interacting with your website from a smartphone or tablet than a desktop. Armed with this knowledge, it’s your responsibility to create a shopping experience that appeals to your customers. Mobile shoppers are finicky, and rightfully so. With the highly competitive nature of the eCommerce industry, your customers will not hesitate to buy from your competitors if even the slightest headache arises.

Statistics show that 40% of users will go to the competitor after a bad mobile experience, yet an alarming 84% have experienced difficulty completing a mobile transaction. That is an incredibly high number, and it shows just how great the opportunity is for companies to capitalize on consumer conversion just by creating mobile responsive and user-friendly websites. It’s one reason Amazon focused on making an easy shopping experience and was able to gain a massive audience and grow.

More 2018 Stats

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

58% of the Top 1000 US Online Retailers Send Welcome Emails

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

Emails with a Single Call-to-Action Increased Clicks 371%

On Average 29% of B2B Customers are Fully Engaged

Peer-Created Content is the Least Likely to be Questioned. Overwhelmed Consumers Turn to Family, Peers, and Colleagues as the Most Trustworthy Content Sources

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”