Do you think Testing is Challenging?

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Source
Adobe

Year
2018

Statistic Info

To understand why it’s so, you need to introspect. Do you have a documented CRO strategy? Do the conversion rate optimizers have enough experience or intent to turn tables in your favor? Are you running ‘ample’ number of tests? Do you have all the necessary CRO tools? Even one of these factors could compound your ‘difficulty’ in boosting conversions.

More 2018 Stats

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

$1 in Every $3 of Monthly Discretionary Income is Spent Online

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

More Conversion Optimization Stats

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Only 16% of Landing Pages don’t have Navigation Bars

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Calls to Businesses are Worth 3X More Than Clicks to Websites

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Add a Beard to Your Models to Increase in Cart Adds by 49%