Do you think Testing is Challenging?

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Source
Adobe

Year
2018

Topic
Conversion Optimization

Statistic Info

To understand why it’s so, you need to introspect. Do you have a documented CRO strategy? Do the conversion rate optimizers have enough experience or intent to turn tables in your favor? Are you running ‘ample’ number of tests? Do you have all the necessary CRO tools? Even one of these factors could compound your ‘difficulty’ in boosting conversions.

More 2018 Stats

20% of Google Searches on Mobile are Voice

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Small retailers may see up to 30% higher mobile conversion rates compared to large retailers.

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

On Average 29% of B2B Customers are Fully Engaged

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer