Do you think Testing is Challenging?

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Source
Adobe

Topic
Conversion Optimization

Year
2018

To understand why it’s so, you need to introspect. Do you have a documented CRO strategy? Do the conversion rate optimizers have enough experience or intent to turn tables in your favor? Are you running ‘ample’ number of tests? Do you have all the necessary CRO tools? Even one of these factors could compound your ‘difficulty’ in boosting conversions.

More 2018 Stats

50% of Total eCommerce Revenue Comes from Mobile

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

70% of sales professionals are most active on LinkedIn compared to other social media

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

More Conversion Optimization Stats

But Removing the Navigation Menu can Increase Conversions by 100%

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Add a Beard to Your Models to Increase in Cart Adds by 49%

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

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