Do you think Testing is Challenging?

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Source
Adobe

Year
2018

Topic
Conversion Optimization

Statistic Info

To understand why it’s so, you need to introspect. Do you have a documented CRO strategy? Do the conversion rate optimizers have enough experience or intent to turn tables in your favor? Are you running ‘ample’ number of tests? Do you have all the necessary CRO tools? Even one of these factors could compound your ‘difficulty’ in boosting conversions.

More 2018 Stats

Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

96% of Americans Have Made an Online Purchase in their Life

77% of Adults Own a Smart Phone

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

Image and Voice Activated Search May Make up 50% of all Searches by 2020