Have You Made an Online Purchase in the Past Month?

80% of Americans Have Made an Online Purchase in the Past Month

Source
BigCommerce

Year
2018

Statistic Info

63% percent of Australian respondents made a purchase on eBay in the last six months, only two percent lower than the number of respondents that made a purchase in a physical store.

More 2018 Stats

34% of online shoppers are Gen Xers and are between 35 and 54 years old

On Average 29% of B2B Customers are Fully Engaged

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

Responsive Design Integrates Social Media

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Only .25% of PPC Landing Pages Have a Video

More eCommerce Strategy Stats

81% of Shoppers Research their Product Online before Purchasing

32% of Online Shoppers Own at Least One Connected Home Device

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

Nearly Half of American Small Businesses do not have a Website

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

60% of the Overall Website Traffic is Reported from Mobile Devices