Someone once said never underestimate the power of a smile. (Or maybe it was me, I can’t remember.)
While we might not be able to smile to our online customers, we can make them feel appreciated by being positive and giving them a unique experience when they get in touch with us.
A negative experience will stay with prospects longer than a positive experience.
That’s why you need to ensure that every person who interacts with your brand has a good experience.
A good idea is to survey your site visitors to get insights on how to improve the customer experience on your site—even if you think it’s good already.
One way to do that is to use a multistep campaign on your site to politely ask for visitor feedback.
Takeaway: Survey your visitors and ask about their experience. The more information you have, the better you can prevent negative experiences.