Do You Research Purchases Online First?

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

Source
Oberlo

Year
2019

Statistic Info

Remember, the ability to research purchases is one of the key reasons people shop online instead of in-store.

The Key Takeaway: Provide shoppers with detailed and accurate product pages that answer any and every question shoppers may have.

Your product pages should have plenty of high-quality product images, descriptions, and specifications.

This will instill trust and help shoppers with their research.

More 2019 Stats

Generation X Shop More Online Than Baby Boomers and Millennials

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

A Typical Website Conversion Rate is about 2.35% on Average

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

33% of B2C Ecommerce Website are also Conducting B2B Transactions

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions