Do You Research Purchases Online First?

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

Source
Oberlo

Year
2019

Topic
eCommerce Strategy

Statistic Info

Remember, the ability to research purchases is one of the key reasons people shop online instead of in-store.

The Key Takeaway: Provide shoppers with detailed and accurate product pages that answer any and every question shoppers may have.

Your product pages should have plenty of high-quality product images, descriptions, and specifications.

This will instill trust and help shoppers with their research.

More eCommerce Strategy Stats

Nearly Half of American Small Businesses do not have a Website

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

The Total Orders from Mobile Devices Ranges between 38% and 53%

20% of Google Searches on Mobile are Voice

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

400 Pixels from the Left Edge is the Area of Desktop Site Viewing Which Gets the Most Viewing Time

43% of E-Commerce Traffic comes from Organic Google Search

33% of B2C Ecommerce Website are also Conducting B2B Transactions