Do You Research Purchases Online First?

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

Source
Oberlo

Year
2019

Topic
eCommerce Strategy

Statistic Info

Remember, the ability to research purchases is one of the key reasons people shop online instead of in-store.

The Key Takeaway: Provide shoppers with detailed and accurate product pages that answer any and every question shoppers may have.

Your product pages should have plenty of high-quality product images, descriptions, and specifications.

This will instill trust and help shoppers with their research.

More 2019 Stats

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

Younger People Spend More Time Shopping Online than Older People

44% of Companies use A/B or Split Testing Software

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites

23% Shoppers Added More Items to their Order at Checkout to Qualify for Free Shipping

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products