Have You Used Webrooming?
88% of Online Shoppers Will Use Webrooming to Find the Best Price
Statistic Info
We fielded a study to uncover shopping behaviors of US consumers who shop both online and in-store to see if there really is a clear road to the register. Our study found that while showrooming–or researching in-store before buying online is still popular, webrooming–or researching online before buying in-store–is gaining in popularity.
Consumers are everywhere and that’s exactly what they expect of their retailers. Based on original research by Interactions, this report gives retailers insight into the modern consumer purchasing cycle, as well as the moments during the decision-making process, in which retailers can have an effect on whether shoppers purchase through a virtual world or the real one.
More 2018 Stats
Only 16% of Landing Pages don’t have Navigation Bars
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
61% of Companies Run Five or Fewer Landing Page Tests Per Month
69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information
More eCommerce Strategy Stats
9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers
Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout
Generation X Shop More Online Than Baby Boomers and Millennials
60% of the Overall Website Traffic is Reported from Mobile Devices
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
An Inconvenient Returns Policy Deters 80% of Shoppers
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
On Average, 52 Percent of Online Stores have Omnichannel Capabilities