88% of Online Shoppers Will Use Webrooming to Find the Best Price

Statistic Info

We fielded a study to uncover shopping behaviors of US consumers who shop both online and in-store to see if there really is a clear road to the register. Our study found that while showrooming–or researching in-store before buying online is still popular, webrooming–or researching online before buying in-store–is gaining in popularity.

Consumers are everywhere and that’s exactly what they expect of their retailers. Based on original research by Interactions, this report gives retailers insight into the modern consumer purchasing cycle, as well as the moments during the decision-making process, in which retailers can have an effect on whether shoppers purchase through a virtual world or the real one.

More 2018 Stats

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

48% of all Ecommerce Transactions Are From Repeat Customers

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

50% of Total eCommerce Revenue Comes from Mobile

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

More eCommerce Strategy Stats

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

69 Percent of Shopping Carts are Abandoned

Exit-Intent Campaigns Convert Between 2-4% of Abandoning Visitors

At the Average Abandonment Rate of 68%, Ecommerce Sites Could be Losing $3 Billion a Year, if not more

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

Abandoned Cart Emails Have an Average Open Rate of 45%

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

An Inconvenient Returns Policy Deters 80% of Shoppers

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019