Have You Used Webrooming?
88% of Online Shoppers Will Use Webrooming to Find the Best Price
Source
Retail Perceptions
Year
2018
We fielded a study to uncover shopping behaviors of US consumers who shop both online and in-store to see if there really is a clear road to the register. Our study found that while showrooming–or researching in-store before buying online is still popular, webrooming–or researching online before buying in-store–is gaining in popularity.
Consumers are everywhere and that’s exactly what they expect of their retailers. Based on original research by Interactions, this report gives retailers insight into the modern consumer purchasing cycle, as well as the moments during the decision-making process, in which retailers can have an effect on whether shoppers purchase through a virtual world or the real one.
More 2018 Stats
79% of Customers Order Online Via a Mobile Device
48% of all Ecommerce Transactions Are From Repeat Customers
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
Americans Spend 36% of their Shopping Budget Online
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
Emails with a Single Call-to-Action Increased Sales 1617%
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
More Stats
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