Have You Used Webrooming?

88% of Online Shoppers Will Use Webrooming to Find the Best Price

Source
Retail Perceptions

Year
2018

We fielded a study to uncover shopping behaviors of US consumers who shop both online and in-store to see if there really is a clear road to the register. Our study found that while showrooming–or researching in-store before buying online is still popular, webrooming–or researching online before buying in-store–is gaining in popularity.

Consumers are everywhere and that’s exactly what they expect of their retailers. Based on original research by Interactions, this report gives retailers insight into the modern consumer purchasing cycle, as well as the moments during the decision-making process, in which retailers can have an effect on whether shoppers purchase through a virtual world or the real one.

More 2018 Stats

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

Responsive Design Integrates Social Media

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

50% of Total eCommerce Revenue Comes from Mobile

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

79% of Customers Order Online Via a Mobile Device

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

More Stats

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