88% of Online Shoppers Will Use Webrooming to Find the Best Price

Statistic Info

We fielded a study to uncover shopping behaviors of US consumers who shop both online and in-store to see if there really is a clear road to the register. Our study found that while showrooming–or researching in-store before buying online is still popular, webrooming–or researching online before buying in-store–is gaining in popularity.

Consumers are everywhere and that’s exactly what they expect of their retailers. Based on original research by Interactions, this report gives retailers insight into the modern consumer purchasing cycle, as well as the moments during the decision-making process, in which retailers can have an effect on whether shoppers purchase through a virtual world or the real one.

More 2018 Stats

Only 16% of Landing Pages don’t have Navigation Bars

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

61% of Companies Run Five or Fewer Landing Page Tests Per Month

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

Almost Half of Consumers List Live Chat as their Preferred Way to Connect, and about the Same Number Say they would Buy from a Chatbot

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

More eCommerce Strategy Stats

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

Generation X Shop More Online Than Baby Boomers and Millennials

60% of the Overall Website Traffic is Reported from Mobile Devices

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

An Inconvenient Returns Policy Deters 80% of Shoppers

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

On Average, 52 Percent of Online Stores have Omnichannel Capabilities