88% of Online Shoppers Will Use Webrooming to Find the Best Price

Statistic Info

We fielded a study to uncover shopping behaviors of US consumers who shop both online and in-store to see if there really is a clear road to the register. Our study found that while showrooming–or researching in-store before buying online is still popular, webrooming–or researching online before buying in-store–is gaining in popularity.

Consumers are everywhere and that’s exactly what they expect of their retailers. Based on original research by Interactions, this report gives retailers insight into the modern consumer purchasing cycle, as well as the moments during the decision-making process, in which retailers can have an effect on whether shoppers purchase through a virtual world or the real one.

More 2018 Stats

Increasing Your Website Loading Speed Can Prevent The Loss of 7% of Possible Conversions

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Small retailers may see up to 30% higher mobile conversion rates compared to large retailers.

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

More eCommerce Strategy Stats

69 Percent of Shopping Carts are Abandoned

A ReadyCloud Report Finds that 45% of Retail Internet Minutes were Spent Using a Desktop

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK

About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment