How Many Online Purchases Have You Made in Your Life?

96% of Americans Have Made an Online Purchase in their Life

Source
BigCommerce

Year
2018

Statistic Info

Gen Z respondents spend 8% more of their discretionary income each month online than the global average – and tend to prefer online purchases to those made offline.

More 2018 Stats

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Almost Half of Consumers List Live Chat as their Preferred Way to Connect, and about the Same Number Say they would Buy from a Chatbot

48% of all Ecommerce Transactions Are From Repeat Customers

80% of Americans Have Made an Online Purchase in the Past Month

Add a Beard to Your Models to Increase in Cart Adds by 49%

34% of online shoppers are Gen Xers and are between 35 and 54 years old

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

Emails with a Single Call-to-Action Increased Clicks 371%

42% of U.S. Consumers Have Searched and Purchased Products or Services Online

More eCommerce Strategy Stats

Mobile Shopping Hit $2 Billion on Cyber Monday

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device

50% of Total eCommerce Revenue Comes from Mobile

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

20% of Google Searches on Mobile are Voice

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

Generation X Shop More Online Than Baby Boomers and Millennials

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019