How Many Online Purchases Have You Made in Your Life?

96% of Americans Have Made an Online Purchase in their Life



Statistic Info

Gen Z respondents spend 8% more of their discretionary income each month online than the global average – and tend to prefer online purchases to those made offline.

More 2018 Stats

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Peer-Created Content is the Least Likely to be Questioned. Overwhelmed Consumers Turn to Family, Peers, and Colleagues as the Most Trustworthy Content Sources

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

Emails with a Single Call-to-Action Increased Sales 1617%

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Emails with a Single Call-to-Action Increased Clicks 371%

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old