How Many Online Purchases Have You Made in Your Life?

96% of Americans Have Made an Online Purchase in their Life

Source
BigCommerce

Year
2018

Statistic Info

Gen Z respondents spend 8% more of their discretionary income each month online than the global average – and tend to prefer online purchases to those made offline.

More 2018 Stats

88% of Online Shoppers Will Use Webrooming to Find the Best Price

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

Only 16% of Landing Pages don’t have Navigation Bars

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

77% of Adults Own a Smart Phone

Americans Spend 36% of their Shopping Budget Online

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Almost Half of Consumers List Live Chat as their Preferred Way to Connect, and about the Same Number Say they would Buy from a Chatbot

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

More eCommerce Strategy Stats

Americans Spend 36% of their Shopping Budget Online

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

Almost 60% of People Who Own a Virtual Assistant Have Used it to Make a Purchase through Voice Command

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated