Consumers love to use their smartphones to shop online. This is a trend that has been gaining force since 2010, when mobile devices were finally catching up to their tablet and computer cousins, in terms of speed and capability. Since that time, the numbers have skyrocketed on mobile shopping.
According to a report by comScore:
- 44% of retail Internet minutes are spent on mobile phones.
- 11% of retail Internet minutes are spent on tablets.
Add these two percentages up, and you will arrive at this conclusion: shoppers spend more time on mobile devices than they do on desktop computers or laptops. If over half of all shoppers are predominantly using a mobile device to find the products they want to buy online, it’s pretty straightforward to know that you need to cater to this by featuring a seamless shopping experience across all devices.