How Many Retail Internet Minutes were Spent Using a Smartphone Device?

A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device

Source
ReadyCloud

Year
2018

Statistic Info

Consumers love to use their smartphones to shop online. This is a trend that has been gaining force since 2010, when mobile devices were finally catching up to their tablet and computer cousins, in terms of speed and capability. Since that time, the numbers have skyrocketed on mobile shopping.

According to a report by comScore:

  • 44% of retail Internet minutes are spent on mobile phones.
  • 11% of retail Internet minutes are spent on tablets.

Add these two percentages up, and you will arrive at this conclusion: shoppers spend more time on mobile devices than they do on desktop computers or laptops. If over half of all shoppers are predominantly using a mobile device to find the products they want to buy online, it’s pretty straightforward to know that you need to cater to this by featuring a seamless shopping experience across all devices.

More 2018 Stats

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

96% of Americans Have Made an Online Purchase in their Life

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

48% of all Ecommerce Transactions Are From Repeat Customers

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

48% of Users Say That if They Arrive on a Business Site That Isn’t Working Well on Mobile, They Take it as an Indication of the Business Simply Not Caring

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

More eCommerce Strategy Stats

Americans Spend 36% of their Shopping Budget Online

There Will Be More Than 3.7 Billion Email Users by the End of 2017

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

58% of the Top 1000 US Online Retailers Send Welcome Emails

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

Men Spend 68% More Online Than Women

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

81% of Shoppers Research their Product Online before Purchasing