How Many Retail Internet Minutes were Spent Using a Smartphone Device?

A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device



Statistic Info

Consumers love to use their smartphones to shop online. This is a trend that has been gaining force since 2010, when mobile devices were finally catching up to their tablet and computer cousins, in terms of speed and capability. Since that time, the numbers have skyrocketed on mobile shopping.

According to a report by comScore:

  • 44% of retail Internet minutes are spent on mobile phones.
  • 11% of retail Internet minutes are spent on tablets.

Add these two percentages up, and you will arrive at this conclusion: shoppers spend more time on mobile devices than they do on desktop computers or laptops. If over half of all shoppers are predominantly using a mobile device to find the products they want to buy online, it’s pretty straightforward to know that you need to cater to this by featuring a seamless shopping experience across all devices.

More 2018 Stats

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

96% of Americans Have Made an Online Purchase in their Life

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

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More eCommerce Strategy Stats

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The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

58% of the Top 1000 US Online Retailers Send Welcome Emails

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

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81% of Shoppers Research their Product Online before Purchasing