According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

Statistic Info

With shopping season in full swing as the holidays approach, smartphone and tablet owners are using mobile apps and daily deal sites to get the most out of their money. According to a recent Nielsen survey of U.S. consumers who report using their mobile phone or tablet in the shopping process, shoppers look to retailer websites for mobile coupons significantly more than other sources. With 54 percent of mobile shoppers who have used a coupon on their device indicating that they have obtained coupons from retailer websites, it’s clearly the preferred source, followed by deal-of-the-day websites, such as Groupon and Living Social, with 31 percent of users looking to such sites for promotions.

More 2018 Stats

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

At the Average Abandonment Rate of 68%, Ecommerce Sites Could be Losing $3 Billion a Year, if not more

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Peer-Created Content is the Least Likely to be Questioned. Overwhelmed Consumers Turn to Family, Peers, and Colleagues as the Most Trustworthy Content Sources

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

73% of Companies are Investing in Design to Differentiate Their Brands

More eCommerce Strategy Stats

Responsive Design Integrates Social Media

An Inconvenient Returns Policy Deters 80% of Shoppers

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

On Average, 52 Percent of Online Stores have Omnichannel Capabilities