Do you have a Beard?
Add a Beard to Your Models to Increase in Cart Adds by 49%
Statistic Info
The audience fell into a pool of laughter when McGaw revealed that yes, beards do indeed increase conversions. You can’t make this stuff up. By simply changing the facial hair on this male model on this product page there was a 49% increase in cart adds. The target audience must be a bunch of hipsters, ay? The lesson here…Uh, beards rule? Try the Beardify app out? Or don’t underestimate the value of testing adjustments in your visuals? I’ll let you decide.
More 2018 Stats
79% of Customers Order Online Via a Mobile Device
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
37% of Shoppers Use Social Media to Influence Their Purchases
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
Americans Spend 36% of their Shopping Budget Online
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
More Conversion Optimization Stats
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
A Typical Website Conversion Rate is about 2.35% on Average
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
The Average Number of Form Fields on Landing Page Conversion Forms is 11
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
