Do you have a Beard?
Add a Beard to Your Models to Increase in Cart Adds by 49%
Statistic Info
The audience fell into a pool of laughter when McGaw revealed that yes, beards do indeed increase conversions. You can’t make this stuff up. By simply changing the facial hair on this male model on this product page there was a 49% increase in cart adds. The target audience must be a bunch of hipsters, ay? The lesson here…Uh, beards rule? Try the Beardify app out? Or don’t underestimate the value of testing adjustments in your visuals? I’ll let you decide.
More 2018 Stats
80% of Americans Have Made an Online Purchase in the Past Month
39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
Emails with a Single Call-to-Action Increased Sales 1617%
More Conversion Optimization Stats
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
Only .25% of PPC Landing Pages Have a Video
Only 16% of Landing Pages don’t have Navigation Bars
68% of Small Businesses Don’t have a Documented CRO Strategy
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four