Do you have a Beard?

Add a Beard to Your Models to Increase in Cart Adds by 49%

Statistic Info

The audience fell into a pool of laughter when McGaw revealed that yes, beards do indeed increase conversions. You can’t make this stuff up. By simply changing the facial hair on this male model on this product page there was a 49% increase in cart adds. The target audience must be a bunch of hipsters, ay? The lesson here…Uh, beards rule? Try the Beardify app out? Or don’t underestimate the value of testing adjustments in your visuals? I’ll let you decide.

More 2018 Stats

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

79% of Customers Order Online Via a Mobile Device

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

37% of Shoppers Use Social Media to Influence Their Purchases

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Americans Spend 36% of their Shopping Budget Online

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

More Conversion Optimization Stats

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

A Typical Website Conversion Rate is about 2.35% on Average

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate