Add a Beard to Your Models to Increase in Cart Adds by 49%

Statistic Info

The audience fell into a pool of laughter when McGaw revealed that yes, beards do indeed increase conversions. You can’t make this stuff up. By simply changing the facial hair on this male model on this product page there was a 49% increase in cart adds. The target audience must be a bunch of hipsters, ay? The lesson here…Uh, beards rule? Try the Beardify app out? Or don’t underestimate the value of testing adjustments in your visuals? I’ll let you decide.

More 2018 Stats

80% of Americans Have Made an Online Purchase in the Past Month

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Emails with a Single Call-to-Action Increased Sales 1617%

Only .25% of PPC Landing Pages Have a Video

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

48% of Users Say That if They Arrive on a Business Site That Isn’t Working Well on Mobile, They Take it as an Indication of the Business Simply Not Caring

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

More Conversion Optimization Stats

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Only .25% of PPC Landing Pages Have a Video

Only 16% of Landing Pages don’t have Navigation Bars

68% of Small Businesses Don’t have a Documented CRO Strategy

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four