Do you have a Beard?

Add a Beard to Your Models to Increase in Cart Adds by 49%

The audience fell into a pool of laughter when McGaw revealed that yes, beards do indeed increase conversions. You can’t make this stuff up. By simply changing the facial hair on this male model on this product page there was a 49% increase in cart adds. The target audience must be a bunch of hipsters, ay? The lesson here…Uh, beards rule? Try the Beardify app out? Or don’t underestimate the value of testing adjustments in your visuals? I’ll let you decide.

More 2018 Stats

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Responsive Design Integrates Social Media

40% say getting response from prospects harder now than 3 years ago.

50% of Total eCommerce Revenue Comes from Mobile

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Emails with a Single Call-to-Action Increased Clicks 371%

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

More Conversion Optimization Stats

The Average Conversion Rate of a Facebook Ad is 9.21%

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

The Average Number of Form Fields on Landing Page Conversion Forms is 11

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Only 60% of sales reps meet quota

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

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