Do you have a Beard?

Add a Beard to Your Models to Increase in Cart Adds by 49%

The audience fell into a pool of laughter when McGaw revealed that yes, beards do indeed increase conversions. You can’t make this stuff up. By simply changing the facial hair on this male model on this product page there was a 49% increase in cart adds. The target audience must be a bunch of hipsters, ay? The lesson here…Uh, beards rule? Try the Beardify app out? Or don’t underestimate the value of testing adjustments in your visuals? I’ll let you decide.

More 2018 Stats

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Americans Spend 36% of their Shopping Budget Online

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

40% say getting response from prospects harder now than 3 years ago.

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

More Conversion Optimization Stats

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Only 60% of sales reps meet quota

But Removing the Navigation Menu can Increase Conversions by 100%

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

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