Do you have a Beard?
Add a Beard to Your Models to Increase in Cart Adds by 49%
The audience fell into a pool of laughter when McGaw revealed that yes, beards do indeed increase conversions. You can’t make this stuff up. By simply changing the facial hair on this male model on this product page there was a 49% increase in cart adds. The target audience must be a bunch of hipsters, ay? The lesson here…Uh, beards rule? Try the Beardify app out? Or don’t underestimate the value of testing adjustments in your visuals? I’ll let you decide.
More 2018 Stats
Americans Spend 36% of their Shopping Budget Online
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
40% say getting response from prospects harder now than 3 years ago.
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
More Conversion Optimization Stats
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
Only 60% of sales reps meet quota
But Removing the Navigation Menu can Increase Conversions by 100%
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
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