Do you have a Beard?
Add a Beard to Your Models to Increase in Cart Adds by 49%
The audience fell into a pool of laughter when McGaw revealed that yes, beards do indeed increase conversions. You can’t make this stuff up. By simply changing the facial hair on this male model on this product page there was a 49% increase in cart adds. The target audience must be a bunch of hipsters, ay? The lesson here…Uh, beards rule? Try the Beardify app out? Or don’t underestimate the value of testing adjustments in your visuals? I’ll let you decide.
More 2018 Stats
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
Responsive Design Integrates Social Media
40% say getting response from prospects harder now than 3 years ago.
50% of Total eCommerce Revenue Comes from Mobile
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
Emails with a Single Call-to-Action Increased Clicks 371%
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
More Conversion Optimization Stats
The Average Conversion Rate of a Facebook Ad is 9.21%
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
The Average Number of Form Fields on Landing Page Conversion Forms is 11
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
Only 60% of sales reps meet quota
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
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