Do you have a Beard?

Add a Beard to Your Models to Increase in Cart Adds by 49%

Statistic Info

The audience fell into a pool of laughter when McGaw revealed that yes, beards do indeed increase conversions. You can’t make this stuff up. By simply changing the facial hair on this male model on this product page there was a 49% increase in cart adds. The target audience must be a bunch of hipsters, ay? The lesson here…Uh, beards rule? Try the Beardify app out? Or don’t underestimate the value of testing adjustments in your visuals? I’ll let you decide.

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48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

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61% of Companies Run Five or Fewer Landing Page Tests Per Month

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

On Average 29% of B2B Customers are Fully Engaged

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The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

But Removing the Navigation Menu can Increase Conversions by 100%