How Much Will Echo Sales Increase Next Year?

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

Statistic Info

50% of all search will be voice? By 2020? That will probably be 10% of actual search volume, but repeated 5 times due to mis-hearings, or poor results, unfortunately. Or it will be a case of voice search being so easy, that we do it naturally to answer absolutely anything.

I’m quite intrigued by the stats in this report (you may be able to tell). 57% of the owners have made a voice purchase is not unfeasible. Most of them are likely to be early-adopters willing to give it a try (I know I would). The interesting stat would be how regularly they do it and if voice-purchase has replaced another form of in-person or online purchase. I’m guessing not (yet), but the figures don’t tell that story.

The other interesting stat is how 20 million devices is 7% of the population. I think that figure is likely over-stated due to multiple purchases of the same system (wire up the house) and testing different systems. Dividing the US population by the numbers of speakers apparently sold doesn’t necessarily give you the % of the population who own one.

More 2018 Stats

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

Americans Spend 36% of their Shopping Budget Online

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

64% of B2B Marketers Generate Leads via LinkedIn

More eCommerce Strategy Stats

In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide

23% Shoppers Added More Items to their Order at Checkout to Qualify for Free Shipping

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

38% of People will Leave a Website if they find the Layout Unattractive

60% of the Overall Website Traffic is Reported from Mobile Devices

Generation X Shop More Online Than Baby Boomers and Millennials

A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

81% of Shoppers Research their Product Online before Purchasing

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons