How Much Do You Spend Online?

Americans Spend 36% of their Shopping Budget Online

Source
BigCommerce

Year
2018

Gen Z respondents spend 8% more of their discretionary income each month online than the global average – and tend to prefer online purchases to those made offline.

More 2018 Stats

Emails with a Single Call-to-Action Increased Clicks 371%

34% of online shoppers are Gen Xers and are between 35 and 54 years old

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

37% of Shoppers Use Social Media to Influence Their Purchases

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

58% of the Top 1000 US Online Retailers Send Welcome Emails

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

More Stats

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