How Much Do You Spend Online?

Americans Spend 36% of their Shopping Budget Online

Source
BigCommerce

Year
2018

Statistic Info

Gen Z respondents spend 8% more of their discretionary income each month online than the global average – and tend to prefer online purchases to those made offline.

More eCommerce Strategy Stats

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

There Are More Than 254 Million Active PayPal Accounts in The World

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

33% of B2C Ecommerce Website are also Conducting B2B Transactions

An Inconvenient Returns Policy Deters 80% of Shoppers

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

20% of Google Searches on Mobile are Voice

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs