Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Statistic Info

The surprising 121% conversion is a result of Hubspot adding an anchor text CTA (see screenshot below) in 80 of their high-traffic blogs. However, don’t assume that’s the only thing that got them to this figure. Apparently, credit goes to a combination of factors like organic searches and email marketing efforts. But, one thing is sure: adding anchor text CTAs does work. Want to give it a shot?

Business blogging “best practices” instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking — it’s how you convert visitors to your blog into valuable inbound leads for your business.

But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry “best practices” with, well, a grain of salt.

 

More 2018 Stats

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Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

96% of Americans Have Made an Online Purchase in their Life

$1 in Every $3 of Monthly Discretionary Income is Spent Online

Almost Half of Consumers List Live Chat as their Preferred Way to Connect, and about the Same Number Say they would Buy from a Chatbot

Increasing Your Website Loading Speed Can Prevent The Loss of 7% of Possible Conversions

More Conversion Optimization Stats

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

61% of Companies Run Five or Fewer Landing Page Tests Per Month

But Removing the Navigation Menu can Increase Conversions by 100%

44% of Companies use A/B or Split Testing Software

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four