How Can You Increase Conversion Rates?

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Statistic Info

The surprising 121% conversion is a result of Hubspot adding an anchor text CTA (see screenshot below) in 80 of their high-traffic blogs. However, don’t assume that’s the only thing that got them to this figure. Apparently, credit goes to a combination of factors like organic searches and email marketing efforts. But, one thing is sure: adding anchor text CTAs does work. Want to give it a shot?

Business blogging “best practices” instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking — it’s how you convert visitors to your blog into valuable inbound leads for your business.

But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry “best practices” with, well, a grain of salt.

 

More Conversion Optimization Stats

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Using Video on Landing Pages can Increase Conversion by 80%

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

68% of Small Businesses Don’t have a Documented CRO Strategy

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

44% of Companies use A/B or Split Testing Software

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Calls to Businesses are Worth 3X More Than Clicks to Websites

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers