How Can You Increase Conversion Rates?
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
Statistic Info
The surprising 121% conversion is a result of Hubspot adding an anchor text CTA (see screenshot below) in 80 of their high-traffic blogs. However, don’t assume that’s the only thing that got them to this figure. Apparently, credit goes to a combination of factors like organic searches and email marketing efforts. But, one thing is sure: adding anchor text CTAs does work. Want to give it a shot?
Business blogging “best practices” instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking — it’s how you convert visitors to your blog into valuable inbound leads for your business.
But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry “best practices” with, well, a grain of salt.
More 2018 Stats
Emails with a Single Call-to-Action Increased Sales 1617%
Only 16% of Landing Pages don’t have Navigation Bars
48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey
A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device
69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years
The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field
More Conversion Optimization Stats
Only 16% of Landing Pages don’t have Navigation Bars
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
44% of Companies use A/B or Split Testing Software
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
A Typical Website Conversion Rate is about 2.35% on Average
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before