How Can You Increase Conversion Rates?
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
Statistic Info
The surprising 121% conversion is a result of Hubspot adding an anchor text CTA (see screenshot below) in 80 of their high-traffic blogs. However, don’t assume that’s the only thing that got them to this figure. Apparently, credit goes to a combination of factors like organic searches and email marketing efforts. But, one thing is sure: adding anchor text CTAs does work. Want to give it a shot?
Business blogging “best practices” instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking — it’s how you convert visitors to your blog into valuable inbound leads for your business.
But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry “best practices” with, well, a grain of salt.
More 2018 Stats
E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK
79% of Customers Order Online Via a Mobile Device
47% of People Expect a Web Page to Load in 2 Seconds or Less
48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey
50% of Total eCommerce Revenue Comes from Mobile
77% of Adults Own a Smart Phone
72% of Shoppers Return 10% or Less of Purchases
More Conversion Optimization Stats
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Using Video on Landing Pages can Increase Conversion by 80%
68% of Small Businesses Don’t have a Documented CRO Strategy
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
44% of Companies use A/B or Split Testing Software
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
Calls to Businesses are Worth 3X More Than Clicks to Websites