Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Statistic Info

The surprising 121% conversion is a result of Hubspot adding an anchor text CTA (see screenshot below) in 80 of their high-traffic blogs. However, don’t assume that’s the only thing that got them to this figure. Apparently, credit goes to a combination of factors like organic searches and email marketing efforts. But, one thing is sure: adding anchor text CTAs does work. Want to give it a shot?

Business blogging “best practices” instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking — it’s how you convert visitors to your blog into valuable inbound leads for your business.

But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry “best practices” with, well, a grain of salt.

 

More 2018 Stats

Emails with a Single Call-to-Action Increased Sales 1617%

Only 16% of Landing Pages don’t have Navigation Bars

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

Almost 60% of People Who Own a Virtual Assistant Have Used it to Make a Purchase through Voice Command

A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

More Conversion Optimization Stats

Only 16% of Landing Pages don’t have Navigation Bars

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

44% of Companies use A/B or Split Testing Software

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

A Typical Website Conversion Rate is about 2.35% on Average

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before