How Often Do You Abandon Your Online Cart?

At the Average Abandonment Rate of 68%, Ecommerce Sites Could be Losing $3 Billion a Year, if not more

Statistic Info

Most shoppers do not make a purchase the first time they visit a site, and many consistently add items to a shopping cart without making a purchase.

More 2018 Stats

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Organizations in Which Creativity is Highly Valued are 46% More Likely to Have Exceeded their 2017 Business Goals

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

40% of People Will Choose a Different Search Result if the First is not Mobile Friendly

34% of online shoppers are Gen Xers and are between 35 and 54 years old

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

72% of Shoppers Return 10% or Less of Purchases

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

More eCommerce Strategy Stats

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

Americans Spend 64% of their Shopping Budget In-Store

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

An Inconvenient Returns Policy Deters 80% of Shoppers

96% of Americans Have Made an Online Purchase in their Life

54% Buyers will Buy Retargeted Products if Offered at a Discount