Why Would You Abandon Your Cart?

Average online shopping cart abandonment rate is 74%



Statistic Info

The average abandonment rate is 68%, based on data compiled from 33 different studies on shopping cart abandonment.

That means for every 100 visitors to your store, 68 of them walk away.

Why Shoppers are Abandoning Carts

While every audience segment is different, a lot of consumers have somewhat similar buying habits and preferences in terms of who they give money to. They also share commonalities and frustrations over certain kinds of barriers to making a purchase.

According to data from Statista:

  • 56% of consumers left due to unexpected costs (like extra shipping or taxes)
  • 37% made no purchase because they were just browsing
  • 36% found a better price after comparison-shopping
  • 25% left because the navigation was too complicated
  • 21% felt the process took too long
  • 17% were concerned about security

And these are just some of the many reasons why your customers might be walking away.

More 2019 Stats

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

38% of People will Leave a Website if they find the Layout Unattractive

23% Shoppers Added More Items to their Order at Checkout to Qualify for Free Shipping

Men Spend 68% More Online Than Women

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

Mobile Traffic Represents 53% of all Ecommerce Traffic

More eCommerce Strategy Stats

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

33% of B2C Ecommerce Website are also Conducting B2B Transactions

The Number One Reason People Shop Online is Because They Can Shop 24/7

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

Almost 60% of People Who Own a Virtual Assistant Have Used it to Make a Purchase through Voice Command