Average online shopping cart abandonment rate is 74%

Statistic Info

The average abandonment rate is 68%, based on data compiled from 33 different studies on shopping cart abandonment.

That means for every 100 visitors to your store, 68 of them walk away.

Why Shoppers are Abandoning Carts

While every audience segment is different, a lot of consumers have somewhat similar buying habits and preferences in terms of who they give money to. They also share commonalities and frustrations over certain kinds of barriers to making a purchase.

According to data from Statista:

• 56% of consumers left due to unexpected costs (like extra shipping or taxes)
• 37% made no purchase because they were just browsing
• 36% found a better price after comparison-shopping
• 25% left because the navigation was too complicated
• 21% felt the process took too long
• 17% were concerned about security

And these are just some of the many reasons why your customers might be walking away.

More 2019 Stats

The Average Conversion Rate of a Facebook Ad is 9.21%

The Number One Reason People Shop Online is Because They Can Shop 24/7

The Average Number of Form Fields on Landing Page Conversion Forms is 11

38% of People will Leave a Website if they find the Layout Unattractive

30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

The Total Orders from Mobile Devices Ranges between 38% and 53%

59% of 16-36 year-olds Head to Amazon Before Any Other E-Commerce Website

6% of Global B2C Online Stores have Implemented 3dSecure in their Checkout Process

30 Percent of Online Consumers Have Posted Product Feedback Online

More eCommerce Strategy Stats

51% of Consumers Trust Companies Who Make It Easy for Visitors to Contact the People behind the Company

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

43% of E-Commerce Traffic comes from Organic Google Search

There Will Be More Than 3.7 Billion Email Users by the End of 2017

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

The Number One Reason People Shop Online is Because They Can Shop 24/7

About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online