Why Would You Abandon Your Cart?
Average online shopping cart abandonment rate is 74%
Statistic Info
The average abandonment rate is 68%, based on data compiled from 33 different studies on shopping cart abandonment.
That means for every 100 visitors to your store, 68 of them walk away.
Why Shoppers are Abandoning Carts
While every audience segment is different, a lot of consumers have somewhat similar buying habits and preferences in terms of who they give money to. They also share commonalities and frustrations over certain kinds of barriers to making a purchase.
According to data from Statista:
- 56% of consumers left due to unexpected costs (like extra shipping or taxes)
- 37% made no purchase because they were just browsing
- 36% found a better price after comparison-shopping
- 25% left because the navigation was too complicated
- 21% felt the process took too long
- 17% were concerned about security
And these are just some of the many reasons why your customers might be walking away.
More 2019 Stats
In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide
59% of Customers Completed a Purchase on a Different Device to the One where it was Started
28% Shoppers Abandon Carts because of Unexpected Shipping Costs
65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store
38% of People will Leave a Website if they find the Layout Unattractive
23% Shoppers Added More Items to their Order at Checkout to Qualify for Free Shipping
More eCommerce Strategy Stats
Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%
33% of B2C Ecommerce Website are also Conducting B2B Transactions
The Number One Reason People Shop Online is Because They Can Shop 24/7
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout
Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%
