Do You Use a Resource Hub?

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Statistic Info

With sales cycles averaging between six and nine months, lead nurturing is becoming an even bigger priority for B2B marketers. According to Demand Gen Report’s 2017 Lead Nurturing & Acceleration Survey Report, nearly three quarters of B2B organizations said they are now delivering nurture campaigns on a weekly (38%) or every other week (36%) basis.

Nurture campaigns are also presenting a wider menu of offerings as well, with the majority average of 3-10 touches (68%). The most popular types of nurture campaigns, according to respondents, were early stage (cited by 75%), warm-up campaigns and lead qualification programs (both cited by 46%).

However, while marketers in 2016 said that their nurturing efforts were improving compared to 2015, results from this year’s survey showed a decline in how B2B companies view their nurture efforts.

More 2017 Stats

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

66% of Marketers use Video in their Lead Nurturing Campaigns

More Demand Generation Stats

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

64% of B2B Marketers Generate Leads via LinkedIn

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

66% of Marketers use Video in their Lead Nurturing Campaigns

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success