Do you have a Navigation Menu?

Removing the Navigation Menu can Increase Conversions by 100%

Source
VWO

Topic
Conversion Optimization

Year
2019

Usually navigation menus are common across all pages of a website. But, should you have navigation menu on a landing page as well? Or, should your landing page be unique in itself and there is no need to include global navigation menu? This is a perfect case for A/B testing and one of our customers, Yuppiechef, did this test and found out that removing navigation menu doubled their conversions.

Yuppiechef is a leading online store selling premium kitchen tools throughout South Africa. They are known for their customer service, quirkiness and passion for getting people excited about eating together and spending time in the kitchen. They used Visual Website Optimizer to A/B test the effect of removing the navigation menu from one of their landing pages.

Removing navigation menu increases signups by 100%

Yuppiechef wanted to increase the rate of Wedding Registry signups (conversion goal) generated from the Wedding Registry landing page on their website. They tested two pages against each other that were identical, save for the main navigation bar at the top of the page.

More 2019 Stats

The Number One Reason People Shop Online is Because They Can Shop 24/7

Mobile Traffic Represents 53% of all Ecommerce Traffic

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

A Typical Website Conversion Rate is about 2.35% on Average

An Inconvenient Returns Policy Deters 80% of Shoppers

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

More Conversion Optimization Stats

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Add a Beard to Your Models to Increase in Cart Adds by 49%

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

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