Do you have a Navigation Menu?

Removing the Navigation Menu can Increase Conversions by 100%

Source
VWO

Year
2019

Statistic Info

Usually navigation menus are common across all pages of a website. But, should you have navigation menu on a landing page as well? Or, should your landing page be unique in itself and there is no need to include global navigation menu? This is a perfect case for A/B testing and one of our customers, Yuppiechef, did this test and found out that removing navigation menu doubled their conversions.

Yuppiechef is a leading online store selling premium kitchen tools throughout South Africa. They are known for their customer service, quirkiness and passion for getting people excited about eating together and spending time in the kitchen. They used Visual Website Optimizer to A/B test the effect of removing the navigation menu from one of their landing pages.

Removing navigation menu increases signups by 100%

Yuppiechef wanted to increase the rate of Wedding Registry signups (conversion goal) generated from the Wedding Registry landing page on their website. They tested two pages against each other that were identical, save for the main navigation bar at the top of the page.

More 2019 Stats

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

81% of Consumers Trust the Advice of Family and Friends Over Businesses

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace