Do you have a Navigation Menu?
Removing the Navigation Menu can Increase Conversions by 100%
Statistic Info
Usually navigation menus are common across all pages of a website. But, should you have navigation menu on a landing page as well? Or, should your landing page be unique in itself and there is no need to include global navigation menu? This is a perfect case for A/B testing and one of our customers, Yuppiechef, did this test and found out that removing navigation menu doubled their conversions.
Yuppiechef is a leading online store selling premium kitchen tools throughout South Africa. They are known for their customer service, quirkiness and passion for getting people excited about eating together and spending time in the kitchen. They used Visual Website Optimizer to A/B test the effect of removing the navigation menu from one of their landing pages.
Removing navigation menu increases signups by 100%
Yuppiechef wanted to increase the rate of Wedding Registry signups (conversion goal) generated from the Wedding Registry landing page on their website. They tested two pages against each other that were identical, save for the main navigation bar at the top of the page.
More 2019 Stats
Average Online Shopping Cart Abandonment Rate is 74%
60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
The Average Number of Form Fields on Landing Page Conversion Forms is 11
Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%
81% of Shoppers Research their Product Online before Purchasing
Mobile Traffic Represents 53% of all Ecommerce Traffic
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
More Conversion Optimization Stats
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
44% of Companies use A/B or Split Testing Software
Calls to Businesses are Worth 3X More Than Clicks to Websites
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
Only 16% of Landing Pages don’t have Navigation Bars
The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field