Do you have a Navigation Menu?
Removing the Navigation Menu can Increase Conversions by 100%
Usually navigation menus are common across all pages of a website. But, should you have navigation menu on a landing page as well? Or, should your landing page be unique in itself and there is no need to include global navigation menu? This is a perfect case for A/B testing and one of our customers, Yuppiechef, did this test and found out that removing navigation menu doubled their conversions.
Yuppiechef is a leading online store selling premium kitchen tools throughout South Africa. They are known for their customer service, quirkiness and passion for getting people excited about eating together and spending time in the kitchen. They used Visual Website Optimizer to A/B test the effect of removing the navigation menu from one of their landing pages.
Removing navigation menu increases signups by 100%
Yuppiechef wanted to increase the rate of Wedding Registry signups (conversion goal) generated from the Wedding Registry landing page on their website. They tested two pages against each other that were identical, save for the main navigation bar at the top of the page.
More 2019 Stats
The Number One Reason People Shop Online is Because They Can Shop 24/7
Mobile Traffic Represents 53% of all Ecommerce Traffic
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019
Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails
On Average, 52 Percent of Online Stores have Omnichannel Capabilities
A Typical Website Conversion Rate is about 2.35% on Average
More Conversion Optimization Stats
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
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