Do you have a Navigation Menu?

Removing the Navigation Menu can Increase Conversions by 100%



Statistic Info

Usually navigation menus are common across all pages of a website. But, should you have navigation menu on a landing page as well? Or, should your landing page be unique in itself and there is no need to include global navigation menu? This is a perfect case for A/B testing and one of our customers, Yuppiechef, did this test and found out that removing navigation menu doubled their conversions.

Yuppiechef is a leading online store selling premium kitchen tools throughout South Africa. They are known for their customer service, quirkiness and passion for getting people excited about eating together and spending time in the kitchen. They used Visual Website Optimizer to A/B test the effect of removing the navigation menu from one of their landing pages.

Removing navigation menu increases signups by 100%

Yuppiechef wanted to increase the rate of Wedding Registry signups (conversion goal) generated from the Wedding Registry landing page on their website. They tested two pages against each other that were identical, save for the main navigation bar at the top of the page.

More Conversion Optimization Stats

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Calls to Businesses are Worth 3X More Than Clicks to Websites

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average